Search found 2 matches

by Fabiha01
Wed Jun 18, 2025 3:09 am
Forum: Australia Database
Topic: Integrating Multiple Data Sources for a Unified Customer View
Replies: 0
Views: 12

Integrating Multiple Data Sources for a Unified Customer View

In today’s omnichannel environment, customers interact with businesses through various touchpoints—websites, social media, customer service chats, retail stores, and more. Each interaction generates valuable data that can enhance your automation strategy. However, when this data is siloed in ...
by Fabiha01
Wed Jun 18, 2025 3:09 am
Forum: Australia Database
Topic: Understanding the Role of Databases in Marketing Automation
Replies: 0
Views: 12

Understanding the Role of Databases in Marketing Automation

Marketing automation has revolutionized how businesses engage with prospects and customers, and at the heart of this transformation is the use of robust databases. Databases play a crucial role in ensuring that automation tools have accurate, organized, and accessible data to work with. When your ...