Search found 2 matches
- Wed Jun 18, 2025 3:09 am
- Forum: Australia Database
- Topic: Integrating Multiple Data Sources for a Unified Customer View
- Replies: 0
- Views: 12
Integrating Multiple Data Sources for a Unified Customer View
In today’s omnichannel environment, customers interact with businesses through various touchpoints—websites, social media, customer service chats, retail stores, and more. Each interaction generates valuable data that can enhance your automation strategy. However, when this data is siloed in ...
- Wed Jun 18, 2025 3:09 am
- Forum: Australia Database
- Topic: Understanding the Role of Databases in Marketing Automation
- Replies: 0
- Views: 12
Understanding the Role of Databases in Marketing Automation
Marketing automation has revolutionized how businesses engage with prospects and customers, and at the heart of this transformation is the use of robust databases. Databases play a crucial role in ensuring that automation tools have accurate, organized, and accessible data to work with. When your ...