For example, during the earthquake in our country in February, we understood the importance of marketing ethics better. We see advertisements, visuals, and videos of many construction companies that show that they use extremely safe and high-quality materials. However, we later learned that they used cheap materials just to make a profit, and we saw that this cost thousands of lives. This situation caused great damage to the reputations of those construction companies and damaged their trustworthy relationships with their customers.
Therefore, companies should not forget that they have netherlands telegram data social responsibilities. Unhappy customer Marketing Ethics and Brand Image: How Companies Can Protect Their Reputation If a company wants to protect and elevate its brand image, it should keep the reliability of its brand at the highest level, prioritize customer satisfaction, and exhibit attitudes that benefit society while pursuing a profit goal. It should be sensitive to its customers and support them in possible problems or complaints. Unfair competition should not be practiced.
It should act within the framework of respect and ethical rules. It should be fair both within and outside the company. happy customer The importance of being fair Marketing Ethics and Competition: How Companies Can Combat Unethical Competition Practices In the Turkish Commercial Code (“TTK”), unfair competition is defined as “deceptive or other acts contrary to the rules of honesty and commercial practices affecting the relationships between competitors or between suppliers and customers”. An example of unfair competition is when a company conducts defamatory campaigns about another company, conducts advertising campaigns containing derogatory or false information, or forces customers to make decisions using suppressive marketing methods.