How much of your marketing budget should be for events?

[hoxesi8100@]

woman with event marketing budget
Also tucked in the job description? Event planning for a festival and various smaller events. I didn’t know it yet, but I was about to take a crash course in event marketing.

Event marketing is planning and executing an event with the goal of promoting a brand and its products and services. Events are opportunities for building brand awareness, engaging target audiences including new and existing customers, and generating leads.

Click here to download 8 free marketing budget templates.

Because the goals fall under marketing, the responsibility typically falls to the marketing team. Planning an event that attracts prospects and makes an impact starts with your event marketing budget.

I’ll walk you through how to create an event marketing budget with what to include and share tips from event planning experts along the way.

Deal? Let’s get started.

Table of Contents

What does an event marketing budget go toward?
How to Create an Event Marketing Budget
Tips for Creating the Right Event Marketing Budget

8 Free Marketing Budget Templates
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How much of your marketing budget should be for events?
First, how much of your marketing budget should you dedicate to events? Experts say that companies spend around 10-20% of their marketing budgets on events on average.