10 ways salesforce prm can boost your partner relationships

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Nowadays, companies have a variety of ways to promote and market their offerings. A very popular strategy among successful companies is channel sales or indirect sales. This type of sales is based on the creation of partnerships with third parties as a way to increase revenue. These partnerships can be implemented in different ways, taking into account the particularities and needs of your business. These include: affiliate partners, referral partners, distributors, consultants and resellers, among others.

There are many benefits that can be derived from a healthy relationship between a company and its channel partners, but for this to happen, two very important aspects must be taken into account:

Choose partners carefully. It is critical that you work with companies that share your values ​​and business goals. Partnerships can be severely affected when there are conflicts or communication failures between partners and sales teams.
Provide your partners with everything they need to make their sales or marketing processes efficient. Once you find the right partner, you need to outperform the competition and stand out as a provider latvia whatsapp lead that helps your partners optimize their sales.
The first aspect is self-explanatory, but the second is the focus of this article. Companies must provide their partners with environments in which successful and sustainable collaboration takes place. To achieve this, it is essential to have solutions that allow you to efficiently manage and maintain these relationships. This is what Partner Relationship Managers (PRMs) are responsible for. Salesforce is aware of this and that is why it has created Salesforce PRM.

Why boost your indirect sales channel with Salesforce PRM?
Data source:Salesforce.com.
This set of strategies and software tools allows companies with common interests to unite their efforts. Join us to learn how Salesforce PRM helps you boost relationships with your partners:

1- Automate the entire workflow associated with the partner lifecycle. From recruiting and onboarding to performance analysis and knowledge empowerment, PRM enables you to manage partner relationships. This eliminates the time wasted and errors associated with manual work.

Partner Lifecycle Management
2- Centralize all the necessary information on a single platform so that the processes in the channel flow efficiently. From a single window, your partners will be able to sell products, send quotes, register agreements, etc. Your partners will be able to access your company's sales data depending on the access and visibility you have given them.

3- Boost data analysis to benefit sales. Thanks to this platform, you can access Einstein Analytics and share attractive reports and dashboards with your partners. These will give them better visibility into sales pipelines, channels, etc. This way, they will have the necessary information to identify the best deals, make better decisions, and close more deals. Einstein Analytics also allows you to protect information, making it accessible only to the right people.

4- Facilitates cooperation between partners and the company. Thanks to Salesforce PRM you can create, customize and configure smart partner portals and communities with clicks. Through live chats, knowledge articles and FAQs, partners can contact experts from anywhere with any device. In this way, they can receive all the help they need to make decisions at key moments, such as quotes or closing deals.

5- Reduces channel conflicts. It allows companies to control all their partners in detail and optimize the allocation of potential customers depending on the characteristics of each one. This prevents several partners from competing in the same geographic area, or in the same market with different prices.

6- Provide the necessary resources to train your partners. PRM includes tools that help your partners become familiar with the association's goals, your sales processes, products, etc. In addition, it provides the necessary material for their training and certification as experts. If your partners understand and know your business well, they will know how to move it forward in a competitive manner.

7- It allows integration with other Salesforce products and with external ones. Being based on Salesforce Platform, it integrates perfectly with Sales Cloud, Marketing Cloud and Service Cloud. In addition to boosting your income with Salesforce CRM Analytics (formerly known as Tableau CRM) and Revenue Cloud. And if you have external applications such as a CMS, you can also connect it to your Salesforce PRM.

8- Contributes to increasing the channel's ROI. With PRM you can create marketing synergy between your company and your partners, giving them access to campaign materials already developed by the company's marketing teams. In addition, simple, quick-start tools for them to design their own co-branded campaigns.

9- Simplify onboarding new partners. The process of recruiting new partners is made easy with Salesforce PRM. With step-by-step guides and an interactive wizard, channel managers quickly set up lead assignment and deal registration. It also simplifies the management of Marketing Development Funds.

10- It equalizes the chances of success for both the company and its partners. This has become evident once the aforementioned characteristics are known. With PRM, partners will be able to enjoy, at a very attractive price, tools based on the functionalities of the best CRM platform in the world. In addition, they will be able to improve the operation and optimize the results of their teams.