With the power of AI, customer data platforms can help marketers better process, analyze and understand customer data, especially at various customer touch points where large amounts of data are generated every day. For example, when building a customer profile, the AI-driven customer data platform can analyze customer purchase records, browsing behavior and demographic information to create a 360-degree customer profile. AI can even fill in the gaps in the customer profile by inferring potential interests and preferences based on observed patterns.
Relying on AI technology can produce a more comprehensive austria phone number data customer profile, allow marketers to make marketing initiatives more personalized, and create experiences that resonate with customers. More advanced AI-driven customer data platforms have additional features, such as real-time analysis and automated decision-making.
Appier’s new generation AI-driven customer data platform “AIRIS”
Appier announced the launch of its own AI-driven customer data platform "AIRIS" in December 2022 . The product name combines the words "AI" and "iris". The word "iris" was chosen to emphasize the visual function of this solution, allowing companies to accurately identify customers and quickly generate forward-looking insights.
In order to create a highly flexible and easy-to-use customer data platform, Appier developed the AIRIS AI-driven customer data platform that can seamlessly integrate data and shorten the time to insight. Here are three unique AIRIS features worth noting:
Flexible integration of 360-degree customer data
AIRIS enables marketers to work with AI to build the most accurate and comprehensive customer profiles.
First, Appier's AI-driven customer data platform can seamlessly integrate data from various data sources, including existing cloud databases, online/offline sales and marketing channels, and data from more than 50 external systems. All data is brought together and seamlessly integrated into a user-oriented and detailed 360° profile view.