Only 85 retailers out of 872 surveyed reported

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that visitors came to them from Twitter. Traffic from Instagram was recorded by 55 retailers. Social networks are integrated with online store websites Most online retailers use social media sharing buttons on their websites. The Pin it button is the most popular, installed by 62% of online store websites.


Tweet and Like come in second and third. Note that the preferences russia email list of the top 25 retailers differ significantly from the general approaches of online stores to social integration. Despite the popularity of the Pin it button, consumers are more likely to share information about products using Facebook Like. Specifically, 13% of visitors to online retailers' websites used the Like button, 11% preferred Pin it, and 9% shared information about products using Tweet.


Pay attention to the social authorization function. It remains under-used among all online stores. However, leading retailers actively use this element of social integration. Facebook Notes Are the Best Way to Get Product Information According to 8th Bridge, online store customers consider friends' posts on Facebook to be the best source of information about products on social networks.