So, what does service consist of

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Among the medium-sized manufacturing companies in the b2b sector, with a turnover of 30 to 200 million euros per year, the following categories can be distinguished:

from 200 to 500 players in this market segment;
from 30 to 50 successful regional participants;
from 7 to 10 leading enterprises of federal scale.
If we analyze their activities more thoroughly, it becomes obvious that the equipment of production facilities is approximately the same in all categories. And often, in terms of technical level, the leaders even lag behind the outsiders. Leading players stand out by other parameters: a correctly built link of "marketing + sales + strategy" becomes synonymous with success. Leadership positions are occupied by those who have competently and clearly built business processes, who work in various segments and regions and are ready for active competition.

If a product has characteristics and a deep dive into the demographics of the u.s. chinese population that are approximately the same for all market participants, then a logical question arises: how can you win the competition? The answer lies in more abstract areas: such concepts as brand strength and service level come into play. Since branding is a topic for another material, we will move on to considering the service sector.


The process of working with the client is organized in the most convenient way possible

Requests from consumers are processed promptly.

The design is at a high level

Logistic chains have been established

Scenarios for resolving conflicts and unforeseen situations have been developed;

A base for consulting and technical support has been prepared

Warranty and post-warranty service, etc. are provided.
Gradually, competitors begin to fight for the client at the level of not the product, but the service.

There are also markets where the fruitful production of a complex technological product is impossible to imagine without the partnership of secondary companies operating independently of each other. Thus, it is impossible to create a car without components and assemblies. And if the car is created by company A, then the bearings for it are produced by company B, and the seat belts are made by company C. Agree that without close cooperation and understanding of the specifics of each other's business processes, there would be no decent result. Thus, the same car manufacturers develop products together with suppliers of parts and assemblies, conduct joint research and strategic planning.