How Small Businesses Should Use Social Media During The Coronavirus And Lockdown

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How do you market your small business on social media through a global pandemic? It's the £10,000,000 question, right? While most of the world is getting used to this new normal, queuing like never before, standing 2 metres apart and wearing masks on public transport, a lot of small businesses have been tweaking, adjusting or in some instances, completely changing their approach, to how they want to be seen on relevant social channels.


How Small Businesses Should Use Social Media During The Coronavirus And Lockdown

Staying connected has never been more important than ever and rather than hiding away, small businesses should be looking to social media and growing their online presence during this challenging time.

With social distancing and a version of lockdown due to stay in place for the foreseeable canada phone number resource future, your marketing strategy should be geared toward social media for the next few months. People are using social platforms more than ever so now is the perfect time to leverage all this attention for the good of your business. In this blog, we'll be looking at how you can do just that.

Don't Shy Away From Communicating
As a small business owner and one that uses social media, it might feel intimidating or scary to think about how you craft quality content or boost brand awareness during a time which is so unprecedented. ‘Everyone else is doing it, what am I going to add or say that is different from the rest?’ Right? Wrong. Now more than ever, your brand's story, be it humorous, informative, irreverent, is important. Peoples social media usage has sky-rocketed which creates a great opportunity for you to spread a message of solidarity and promote your products or services while remaining aware of the wider picture.