9. TikTok SEO will increase your visibility

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SEO stands for search engine optimization, and TikTok is austria b2b leads a search engine. In fact, 40% of Americans are using TikTok as a search engine—so you need to pay attention to TikTok SEO as a part of your marketing strategy.

Some tips include:

Using TikTok’s predictive search to help you come up with video ideas based on what people are looking for
Incorporating your video’s focus keyword(s) naturally into your video caption
Adding hashtags that use your video’s focus keyword(s)
Having a good understanding of the TikTok algorithm and key ranking factors
Make sure you’re including SEO within your content strategy to increase chances of your video reaching your audience and increasing engagement.

10. Hashtag campaigns
Finally, consider running a hashtag campaign to help spread the word about your business and its products or services even more. A hashtag campaign creates a branded hashtag, then asks viewers to use that hashtag in their own video content to spread the word.

Here’s a great example that’s pretty popular—#CanvaTok. This is a hashtag that graphic design tool Canva uses within its own TikTok captions. But many other designers and small businesses on the app also use it to show off their different creations.

A screenshot of the branded hashtag #CanvaTok
Creating a hashtag campaign can take some time to build up. You need to use it enough within your own videos for it to start to catch on, while also using CTAs to get your audience to use that TikTok hashtag within their video captions as well.

Boost your TikTok engagement rate
Ready to boost your TikTok engagement rate? Start implementing these 10 engagement strategies and learn how to keep track of your overall engagement rate.