Organize the work of writing and preparing posts

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A calendar therefore allows you to , especially if you have noted the blogger who will be responsible for a specific article and the type of content to be created (text article, video, podcast, infographic, etc.). Planning your content makes it easier for you to manage your blog: it's a job you have to do up front, but it will save you time later. Alternate content The advantage of creating an editorial calendar is that you have a complete overview of your monthly publications , so you can alternate the various contents to be produced.


If today you talked about the new summer reunion business email list collection of your products, for example, next time you will give advice on a frequent problem of your customers. This alternation will give your readers a sense of constant novelty. And a blog must always be original to be successful. Think of your blog as your personal magazine Blog and magazine are two different things, but if you think of the blog as your personal magazine, or rather as your company magazine, the concept of editorial calendar will be easier to understand and even accept. In a magazine there is a sort of editorial calendar: it is called a rudder .