What should a professional product description look like in an online store?

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This episode of the SEO Podcast will be devoted to discussing the topic of product descriptions – one of the most important and underrated things in an online store, the task of which is both to encourage your customers to buy the product and to acquire traffic from the Google search engine with the intention of buying. In this episode, we will discuss the most usa email leads mistakes in online stores regarding descriptive content and I will show you what elements a professional product card should contain. We will also talk about what elements a professional product description should consist of, so that it not only encourages sales, but also reduces the number of questions asked by customers and returns made by them. Finally, I will tell you about an industry in which any modification and change of descriptive content prepared by the manufacturer is prohibited.

Contents:

Podcast
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Transcription
Podcast


Video
Transcription
Why should you care about product descriptions?
What errors in descriptions are most common?



What should a professional product description look like?
You will find answers to these and other questions in today's episode of SEO Podcast, let's get started!

Description – one of the most important and underestimated things in an online store, which will allow you to both present your products, as well as interest customers in them and thus encourage them to buy them. It also allows you to provide answers to the most frequently asked questions by your customers, regarding a selected product or their entire category. Its function is also to acquire organic traffic from the Google search engine, i.e. users with the intention of buying, who will be very likely to be interested in placing an order in your store.

If you have noticed that your customers often ask very similar questions that are repeated over and over again, or if you would like to reduce the bounce rate in your store, then this episode of the SEO Podcast is just for you!