How is network marketing developing in different regions

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North America: Network Marketing's Technological Beachhead
Of course, the US is the largest market in this region, holding the palm both on the continent and in the global MLM industry as a whole. It was the United States that pioneered the world of network marketing.

the first legal network company began operating in 1934 and was called California Vitamins. Thus, according to WFDSA, with sales in 2023 of $36.66 billion, the US is the world leader in MLM. You can find bank data more information about the prospects for the development of network marketing in the US in our other article.

Canada is also an important market for network marketing, with its own characteristics and trends. According to the WFDSA for 2023, Canada ranks 13th among the largest MLM markets in the world with a volume of $2.355 billion.

The country is actively developing the MLM segment, where the same legislatively regulated principles apply as in the United States. Canadian authorities strictly control the activities of network companies, which contributes to greater trust from consumers and distributors. MLM companies in Canada focus on high quality products and services, which distinguishes their approach to the industry.