Global Network Marketing Lab

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The Asian region is a real testing ground for the evolution of the MLM business. According to WFDSA, in 2023, 8 of the 24 largest billion-dollar markets were concentrated here.

Some interesting facts: China is the fourth largest MLM market in the world ($15.04 billion). Chinese culture is characterized by a high value of collectivism - teamwork and helping each other are important here. South Korea ($16.30 billion) is one of the leaders due to high trust in wellness products. Japan ($10.63 billion) is a market with a predominance of health and beauty products.
Features of MLM in the Asian region:
Digital platforms as the basis of business. In China and South chinese america data Korea, messengers (WeChat, KakaoTalk) and marketplaces (Alibaba, Coupang) play a key role in the development of MLM.

High level of trust in natural and traditional products. Dietary supplements, cosmetics and health products based on natural ingredients are popular in Asia.

Flexibility in adapting business models. Companies are actively implementing hybrid work schemes, combining traditional direct sales with e-commerce and subscription services.

One of the leaders of the Asian region is undoubtedly Kazakhstan . We have prepared an interesting article where we have collected cases of our clients so that you can study the intricacies of MLM in this market in more detail.