Psychology of motivation and the role of emotions in decision making

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1Motivation Theory

Psychologists identify two fundamental types of motivation that are of fundamental importance for the MLM industry:


Intrinsic motivation. It comes from a person’s personal aspirations, interests, and values. It is the desire to achieve something for the sake of the process itself or personal satisfaction. Distributors part time data with strong intrinsic motivation work in MLM because:


Enjoy interacting with people and building relationships

Enjoy a sense of independence and control over their time

Value the opportunity for personal growth and skill development

Believe in the product and the company's mission




External motivation is the same engine that has made us finish our broccoli for dessert or study our homework so as not to be left without pocket money since childhood. In MLM, it works on the same principle: it stimulates action through rewards and status. Companies that use this factor wisely create powerful motivation systems in MLM that keep partners in business. Among the key elements:

Financial incentives (commissions, bonuses, prizes)

Recognition and status in the company

The competitive element – ​​ratings, leaderboards, internal analytics and gamification. By the way, gamification is becoming a key tool for engaging partners: levels, challenges and rewards for achievements stimulate growth of activity. Our clients are increasingly integrating game mechanics into their MLM platforms – this motivates, inspires and makes the work process truly exciting.

Social approval and the opportunity to belong to a group of successful people


Research shows that the most successful network distributors have a balanced combination of both types of motivation. Money alone cannot ensure long-term commitment, especially during the inevitable downturns and difficulties that every member of the structure faces. At the same time, passion for the product alone is not enough if it is not backed up by tangible evidence that the path chosen is the right one.