What is Google Ads Quality Score and How to Improve It?

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If you advertise on Google Ads, you surely know how important Quality Score is.

That's because Quality Score has a huge impact on the costs and impressions of your search campaigns.


What is Google Ads Quality Score?
Quality Score is a diagnostic tool meant to give telegram data you an idea of ​​how your ad quality compares to other advertisers .

This score is measured on a scale of 1-10 and can be used at the keyword level. A higher Quality Score means your ad and landing page are more relevant and useful to someone searching for your keyword compared to other advertisers.

It's also used to determine your cost per click (CPC) and is multiplied by your maximum bid to determine your ad rank in the ad auction process. Your Quality Score depends on the following factors:

Your click-through rate (CTR).
The relevance of each keyword to its ad group.
The quality and relevance of the landing page.
The relevance of your ad copy.
Your past Google Ads account performance.