Content Creation Methodologies

[mdabuhasan]

Once the niche and target have been identified, we can proceed to create content. Meera Kothand identifies the EOG methodology: Expert, Offer, Goal to structure effective content that allows us to reach our goal.

The first point requires that you become and show yourself an expert in a certain field, offering valuable content that also leads the reader to become an expert on a specific category, of course this will never happen through a single article and this brings us to the second point. The need to delve into a topic and then structure content in the form of categories and sub-categories . For example, in a blog that talks about weddings, you can create various categories such as "preparation", the "big day", or the "honeymoon". Within the preparation category there can be other sub-categories such as clothing, the location for the ceremony and reception, decorations and so on. Each sub-category responds to readers' questions and problems. By publishing articles following the category and sub-category scheme we would be able to propose ourselves as experts on the topics covered and effectively provide a service to the reader.

When I have the macro contents I have to identify the objectives that I want to achieve and structure the reader's journey accordingly to take him from his country email list status of simple user to that of fan and finally consumer. This journey constitutes a sort of map to follow to plan the contents of the blog in detail .

This is where the offer method intertwines with the objectives we want to achieve and must be applied: the offer must in fact be structured on the basis of five areas to which the reader ends up belonging at various moments of his journey.

Each area has its own content, let's look at it together.