Classic referral program terms imply that an existing client receives a reward for introducing a friend to purchases. In this method of attracting customers, the reward is a secondary factor. The primary factor is the level of service and the quality of the product that you want to recommend to your family and friends .
More and more often, this type of program is used among gamers, because most often, players involve close friends with similar interests in their hobby. For example, in WorldOfWarcraft, for attracting a friend who forex data has paid for a subscription to his team, the player receives free game time, exclusive pets or limited means of transportation.
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Paid premium program
By providing a significant benefit and creating VIP conditions, a company can put a price tag on it. Paid membership not only encourages repeat purchases, but also keeps the customer from leaving for your competitor.
For example, in the Ukrainian online hypermarket Rozetka, you can get an annual subscription for free delivery by becoming a premium buyer. You only need to pay UAH 399 once a year (equivalent to $16 or ₽1,000 ) .