However, if you’re looking at only one or

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However, if you’re looking at only one or two-word keywords, you’re probably not going to rank #1 (anytime soon). The only caveat to this being if your blog already has an extremely high level of domain authority you can leverage to your advantage. Even still, you’ll be competing against massive sites for those keywords.

That’s exactly why your keyword research needs to go far beyond just high-search volume seed keywords.
Let’s say your blog is about woodworking. It’s not likely you’re going to rank #1 for a blog post focused only on the keyword “woodworking.” There’s way too much competition, and it’s really not specific enough.

In fact, 50% of search queries are four words or longer.

50% of search queries are four words or longer today. If you're not creating content for long-tail keyword phrases, you're missing opportunities.
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That means over half of search queries are for something afghanistan phone number library specific (long-tail) than just one, two or even three words. People are turning to the search engines like Google to answer increasingly complex questions.

These longer keyword phrases are called long-tail or medium-tail keywords.
Going back to our woodworking example, a long-tail or medium-tail keyword might focus on a specific product or technique within the woodworking sphere. You’ll undoubtedly find it easier to rank for longer-tail keyword phrases like:

Easy bandsaw box plans
Simple woodworking project ideas
Top tools for hobby woodworking
Rather than trying to rank your blog content for keyword phrases like “wood” or “woodworker,” taking this approach of targeting these long-tail keywords will not only help your content rank faster—but it’ll also bring you more targeted, higher-intent readers.

"Long-tail keywords (1) have less competition and (2) bring visitors that are genuinely interested in the topic you're blogging about."
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A more narrow keyword phrase like the examples for woodworking above, means you’ll have a much greater chance of giving searchers the information they’re really looking for.

Of course, long-tail and medium-tail keywords don’t have as high search volume as you’ll get from a one or two-word keyword phrase. But, you’re far more likely to convert these long-tail visitors into email subscribers or paying customers—because you’re giving them exactly what they want.