Website/App Activity: Integrate with your website/app to segment based on products viewed, categories browsed, items added to cart (abandoned cart), or content downloaded.
Purchase History: Group customers by products purchased, purchase frequency, total spend (VIPs vs. new buyers), or last purchase date.
Intent-Based Segmentation:
Based on their qualifying questions, group by "high intent to buy," "researching," "seeking support," etc.
Demographic/Geographic/Preference Segmentation:
If relevant, segment by location (for local promotions), language, age group, or specific preferences they indicated.
4. Deliver Value-Driven & Personalized Content Consistently
Awareness: Short, engaging educational snippets, quick tips.
Consideration: Detailed product info, testimonials, comparison charts, mini-demos (videos/images).
Conversion: Personalized whatsapp number list offers, urgency/scarcity (ethically used), direct sales assistance, abandoned cart reminders.
Retention: Post-purchase support, usage tips, loyalty program updates, cross-sell/upsell recommendations.
Speak Their Language: Use conversational, friendly, and authentic language. Avoid overly formal or robotic tones.
Rich Media Usage: Utilize images, videos, GIFs, and voice notes to make messages more engaging and convey information more effectively than plain text.
Interactive Elements: Use WhatsApp's interactive buttons (quick replies, CTAs, list messages) to make choices easy, guide conversations, and get immediate responses.
Personalization Beyond Name: Go beyond just using their first name. Reference their specific interests, past purchases, or previously asked questions. "Hi [Name], based on your interest in [Category], check out our new [Product]!"
5. Optimize the Conversion Path & Measure Relentlessly
Seamless Handover to Human Agents: If a chatbot can't handle a query, ensure a smooth transition to a human agent, who has the full chat history. Frictionless support leads to higher satisfaction and conversion.