Pros and Cons of Marketing Automation Software Providers

[Shishirgano9]

In this section, we will briefly describe the main pros and cons of each marketing automation software provider. . ActiveCampaign ActiveCampaign is used by over , small businesses and is one of the best marketing automation platforms. They were also the first to create a visual automation sequence builder. In , we at Digital Expert decided to migrate all of our businesses to ActiveCampaign. As you can imagine, automation is a big deal for a team of six managing nine businesses, so our standards were pretty high when it came to marketing automation tools.


But ActiveCampaign lived up to expectations - and more. Thanks to its intuitive telemarketing data nature, our team can create complex automation sequences with little to no support or training. Predictive messaging, predictive content, and automated split tests allow us to optimize our automation sequences using machine learning. What’s impressive is that ActiveCampaign’s pricing makes it one of the most affordable marketing automation tools on the market. And unlike tools like HubSpot, which start cheap and get obscenely expensive, ActiveCampaign stays affordable as you grow.


The last thing to note about ActiveCampaign is that they are constantly releasing new features to stay ahead of the curve. Over the last year, ActiveCampaign has released predictive content, attribution, site messaging, and more. Another recent feature that we think is a huge time saver is the ability to import and share automation “recipes” in a few clicks to create sequences created by the ActiveCampaign community. Honestly, I can't think of anything negative to say about ActiveCampaign without being too picky.