Variation of Percentage Fees by Market

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As we’re comparing 12 million reservations across different markets and property management systems, this was the most standard metric that could be applied. Therefore, for this study, we don’t break down fees by type.

It’s no surprise that different property managers and the regions they reside in all have different approaches towards fees. When we examine the approximately 300 largest markets in the United States, the average percent of the total cost of reservations made up by fees is 19.6%. However, there is strong variance between markets, with some down in the single digits while others are approaching 40%.


Source: Beyond Data
For the curious among us, below are the top 20 markets that have the highest percentage fees. As always, feel free to reach out to Beyond to learn more about your specific market!


Source: Beyond Data
The Seasonality of Percentage Fees
A normal practice for our industry is to maintain a fixed fee dollar b2b email list amount throughout the year, even when dynamic pricing adjusts rental rates due to variables like seasonality, events, and/or days of the week. In other words, charging a $50 cleaning fee regardless of what the base price happens to be.

This can be seen in the example of the Florida Panhandle below. The percentage that fees make up of the total cost fluctuates between 18 and 28 percent because the rental rates in June and July are higher than at other times of the year.