Going deeper into the details

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SIZE: This indicator measures the total number of contacts in our Database. It allows us to evaluate the growth of the database both at the individual level of each company and of the entire project in aggregate form. A constant growth in the number of contacts is a sign that our acquisition strategies are working.

ENGAGEMENT: Here we measure the percentage of active contacts, i.e. those who have had some activity recorded in the last 30 days. This includes interactions such as reading or clicking on an email or SMS, or visiting any of our websites. This percentage gives us a clear idea of ​​the level of interest and participation of our audience.

FREQUENCY: This indicator shows us how often we send email or SMS messages to reach our base. It is crucial to find a balance, since a frequency that is too high can be invasive, while a low frequency can make us lose relevance.

EFFICIENCY: This indicator measures the number of submissions needed to get a click. It helps us evaluate the relevance and effectiveness of the content we are sending. If we need many submissions to get a click, it is a sign ecuador mobile phone numbers database that we need to improve the quality and relevance of our messages.

DAILY SENT and DAILY CLICK: These indicators measure the daily average of sent messages and clicks received. They are especially useful for auditing the #growth team . If we observe growth in the Database but a lack of conversation with our audience, it is a sign that we should delve deeper into this point with the Squaders involved.

DEPTH: This is our new metric and measures the average amount of data we have on a contact. It allows us to assess the depth and quality of information we have on each contact, which is crucial to effectively personalize and segment our communications.

How do companies manage their databases?
At SquadS Ventures, each company within our #companyBuilder manages its Database with a customized approach but following the general guidelines we have established. We use tools such as NetHunt CRM and emBlue to centralize and systematize information, ensuring that all data is up to date and accessible to the teams that need it. In addition, we conduct periodic audits to identify areas for improvement and ensure that we are maximizing the value of our Database.