We’re living in a digital world in the midst of the communications era. There are now more ways for us to get in touch with each other than our grunting caveman ancestors could ever have imagined.
With so many different channels through which we can express vnpay database ourselves, it’s not always easy to know which medium to use to target an online audience and, once the niche has been identified, it’s not always easy to know how to fill it. If you want to dominate varied online channels with a diverse range of content types, Xander Marketing has put together this quick, handy guide for developing content for key channels.
eBooks
We don’t need to tell you how massive Amazon is. Creating a free or paid for downloadable eBook is a great way to get attention, make your presence felt, showcase your expertise, give yourself some great content to shout about through other mediums and to get yourself out there on yet another online channel.
There are few tricks to using eBooks for online marketing. Firstly, stick to what you know. If you’re not going to offer real insight, don’t do it. There’s plenty of filler out there so you need to be at the top of your game to impress, convince and turn your eBook into a really sharable resource.
Secondly, be unique. As an expert in your field, you’ll be able to find a niche, but make sure it’s a compelling one. With so much ‘stuff’ on the web, it’s imperative that you’re interesting and insightful (or hilarious) if you want to get a slice of online attention.
Thirdly, share, share, share. Tweet about your eBook, blog about it, link to it from your LinkedIn, offer guest posts about a related subject and link from them – just get it out there and get people to read it. If they find it helpful, the rest is history.