Source: Vector by Freepik
With the theory out of the way, let's take action and build a proper design for your B2B lead generation. Let's break it down.
Intuitive navigation
Think of your website as a roadmap. You want your visitors to find their destination without pulling over to ask for directions. Transparent menus, logical page hierarchy, and a working search function (I'm looking at you, sites with broken search bars) make all the difference.
CTAs
These are your digital salespeople, working 24/7 to convert visitors into leads. They should be clear, compelling, and impossible to miss. "Learn More" is fine, but "Unlock Your Business Potential Now"? That's a CTA that means business. Here's a pro tip: remember mobile responsiveness. With more people browsing on their phones than ever, if your site isn't mobile-friendly, you're slamming the door on potential leads.
Visuals
A picture says a thousand words. That's because humans are mom database visual creatures, and in the B2B world, looks matter. But creating stunning visuals doesn't have to be a headache. AI tools like Freepik's AI image generator can help you create professional-looking graphics in a snap. It's like having a graphic designer in your pocket. When you combine all these points, you should have a winning formula for better design that produces results. Remember to test and adapt as you go.
How to Leverage Content Marketing and Design for B2B Lead Generation
Leverage Content Marketing and Design for B2B Lead Generation
Source: Image by Freepik
The strategies above are good, but they're just your starting point. Now, let's talk about the content itself. And yes, this is more than just writing words on a page. You can use elements of design in your content, too. Notice how I'm breaking these paragraphs into smaller chunks, typically no more than three sentences long? That's because it makes the content look more digestible and accessible. If it were all one big block (what we call a "wall of text"), then you'd think it's too much effort, and you can't be bothered to read through it, so you won't, and the value won't be shared. And how about this? Did you find your eye drawn to that line that stands out boldly? Another trick is to grab someone's attention while highlighting valuable and essential points. Practice implementing this into your content. But again, visuals are the way to go —we're talking infographics, eBooks, whitepapers, videos, social media graphics, and more. They're shareable, digestible, and, let's face it, way more fun than a wall of text. But here's a pro tip: don't skimp on image quality. Nothing says "amateur hour" like pixelated graphics. That's why I'm a big fan of tools like the image upscaler, where you can enhance the image quality to 4K. It's like a magic wand for making your visuals crisp and professional.