One of the most important things you need to do in order to earn more reviews is to put an emphasis on transparency. This can be difficult if your business is in the B2B field, which means that, by default, they’re more under the looking glass.
An executive from another company may have a great gut advertising database feeling about you, but they can’t make a decision based on this alone. They have to research you a bit more thoroughly so that they can rationalize their decision to do business with you or verbalize it in a report.
In other words, you need to actually provide a better service in order to be chosen.
Now, these executives with the decision-making power won’t always conduct research based on first-hand sources. They won’t fund a study or evaluate your enterprise deeply. Instead, like all customers, they might base their decision on some reviews and social proof.
Still, how do you earn positive reviews and social proof?
Sure, you can pay for a content marketer to create some, but these are pretty easy to spot from a mile away. It’s always better when these positive reviews come organically.
Don’t be too shy to ask for a review or a rating. Remember your clients are making a much bigger commitment to doing business with you. They’re someone who made a big, expensive decision and decided to commit to your enterprise. They’re not someone who just bought a product from your store or downloaded your app. If you ask them for a favor, they’ll do it.
Then, you can take this piece of social proof and proudly (even shamelessly) display it on your website.