LinkedIn Employee Advocacy: Strategies to Position Companies

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Have you ever wondered why some LinkedIn profiles seem to be magnets for engagement and interaction? The answer may lie in a well-executed advocacy strategy. According to recent statistics, 68% of marketers already have an advocacy strategy in place. And with good reason: content shared by employees receives 8 times more engagement than content published directly from the brand’s channels. Today I bring you 10 tips to master employee advocacy on LinkedIn and take your strategy to the next level.

10 Tips to Improve Your Employee Advocacy on LinkedIn
To start, it is crucial to understand that an advocacy strategy is not just about asking your employees to share content. It is much more than that. Here is a list of essential steps to make your strategy effective:

Optimize your LinkedIn page
Set clear goals for your strategy
Classify your stakeholders
These are just the first steps. Now, let’s dive deeper into each of these elements so you can implement them effectively.

Optimize your LinkedIn page
The first step to a successful advocacy strategy is to make sure your LinkedIn list of mexico cell phone numbers page is fully optimized. This includes having consistent branding and a complete profile. A well-polished profile not only attracts more attention, but it also builds trust.

To optimize your page, make sure all fields are complete, from your company description to your profile and cover images. Use relevant keywords in your description to improve your search visibility. Also, make sure your employees have complete, professional profiles, too.

Set clear goals for your strategy
Once your page is optimized, the next step is to set clear goals for your advocacy strategy. These goals should be aligned with your marketing, recruiting, and sales goals. Having clear goals will help you guide your efforts and measure the success of your strategy.

For example, if your goal is to increase brand awareness, you might measure success through reach and engagement on posts. If your goal is to generate leads, you might focus on conversion rate and the number of leads generated through LinkedIn.