The title and meta description appear in the SERP, that is, in Google's search results. Optimizing them allows you to get more clicks. And a good CTR (click-through rate) is taken into account as a ranking factor .
In the title you can use a number, a question or even emojis that invite people to click. On the other hand, the meta description should be eye-catching and unique for each page.
Alt attributes and image optimization
The main keyword should also be used in at least one of the ALT texts of the images in the post. And all the graphics you use should be optimized in terms of dimensions and weight so as not to slow down your site.
Interlinking and backlinking best practices
Internal Links: How and Where to Use Them
Internal links also help in optimizing your SEO content, making it friendly for both users and search engines. It helps the former find related content on your site and, therefore, navigate it and stay longer.
Internal links also help search engines link the pages of your site and better understand its structure and architecture.
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Strategies to obtain quality backlinks
To get quality inbound links, it is important to promote your content even before publishing it. However, most of the work will have to be done after publishing.
You can send emails to your mailing list mentioning your new post, as well as to those you used as a source in the text. If they see the quality in your content, they will probably share it and you will have inbound links.
You should also share your post on social media.
Analysis and continuous improvement of SEO content
Your work when publishing SEO content doesn't end when you publish it, you need to wait a while and start analyzing the metrics, so you'll know if the content is generating the expected traffic and conversions. Using Google Analytics , Google Search Console, Ahrefs, and Semrush can help you with this analysis.
You'll be able to make adjustments and update your content based on those results, as well as include new statistics and any updates on that topic.
In short, creating engaging SEO content, that is, that ranks on Google, gets engagement and traffic, requires prior keyword research, good writing, on-page optimization and subsequent work. If you need it, you can contact us, we will help you write quality content for your website.