It is one of the easiest CMS to use, which is why many people choose it to create their website; it is also SEO friendly. That is why we want to give you some SEO tips for WordPress . Keep reading and put our recommendations into practice.
What is SEO in WordPress?
WordPress is a content management system (CMS), like Joomla, Prestashop, among others, which on its own will not be a guarantee of achieving better web positioning , but by using it you will have advantages. Since it makes many tasks easier, especially if you are not an expert in programming.
It is the most popular CMS in the world , with more than 35% of the websites in the world. The use of plugins and its adaptability gives it many advantages over its competitors.
SEO stands for Search Engine Optimization. These are strategies that website owners use to get more traffic by ranking higher on search engines.
SEO is not about tricking Google to rank, but rather creating a website that is optimized to be search engine and user friendly.
SEO is important because by ranking high on search engines you will appear in the search results of people who are looking for topics related to your website. This will bring you traffic, which should turn into leads.
In short, SEO for WordPress is a good strategy to improve your web positioning. Good practices using this CMS will help you position your site.
SEO Tips for WordPress
Here you will find the best tips to optimize your website and achieve SEO success. They will apply to sites with web hosting, not to WordPress.com sites which are free.
1. Choose a good hosting
This is the first step to create your website, you must have a good, reliable hosting. It will help you to have good loading speed, uptime and security .
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We know that loading times directly impact Google rankings, but security is now a ranking factor as well.
2. Install an SEO friendly theme
Most WordPress themes are responsive and mobile-friendly, and there are thousands of free ones. But don't be too confident in choosing just any one. Check the performance of the theme, because if it has a lot of code, it may have speed issues.
Read the theme description before choosing, if it has a lot of options and features that you don't think you'll need then go with a simpler one. You could even run the theme's demo through PageSpeed Insights or web.dev and see how it performs.
3. Install an SEO plugin in WordPress
You already know that WordPress is very SEO friendly, but you should extend and improve its functionalities with an SEO plugin. This will help you optimize SEO aspects of your site.
The best known are YoastSEO, All in One SEO, Rank Math, among others.
To install it you must go to Plugins->Add New->Find the plugin->Click Install Now. Once installed you must activate and configure it.