It’s worth remembering that you must create

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In short, everything that delights them and makes their life easier, more joyful, or more successful. You may rank each gain by relevance and indicate the frequency of them. To do so, you can follow some questions, such as: What kinds of savings would make my customer happy? (time, money, energy, etc.) What results do my customer expect? Which ones can mesmerize them? (quality level, profits and gains, savings and improvements, etc.) What current solutions enchant my customer? (functionalities, performance, quality, etc.

What can make my customer’s tasks easier? (lower learning curve, benin whatsapp number database more services, lower costs, etc.) What positive consequences do my customers want? (power, status, acknowledgment, satisfaction, motivation, etc.) What is my customer looking for? (design, guarantees, specific features, functionality, etc.) How does my customer measure success and failure? (cost, performance, speed, quality, beauty, likes on social networks, etc.) What would increase my customer’s chances of adopting a solution? (lower investment, longer guarantee, better performance/quality/design, etc.


One profile for each customer segment. After mapping your customers’ profiles, the next step is to set what value they are going to perceive with your product or service. Value PropositionProducts & Services Value Proposition Canvas Products and Services Include all the products and services you are going to deliver. About each one, ask yourself: Can the product/service help to accomplish any job-to-be-done, whether functional, social, emotional, needs, wishes, roles, etc.