Airbnb's Travel Inspiration Quizzes Airbnb recently sent out a series of emails that offered quizzes to help you determine what type of traveler you are and where you should go. Interactive Newsletter Emails Create Community, Not Just Subscribers After an eight-question quiz, you're given a travel persona and told your perfect destination to travel to based on your answers. You can complete the whole thing in an email, and then you're directed to a page of ideal rentals in the destination they recommend.
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The reason it works? Buzzfeed sends out highly sharable newsletters. If you've just taken a quiz that asks which Friends character you are and find out you're the "Ross," you will naturally send it to your friends to see who the "Phoebe" is. Their quizzes provide a hit of dopamine and make friends laugh, which increases the level of engagement and time spent per email. Nike's Customized Product Drops Interactive Newsletter Emails Create Community, Not Just Subscribers Nike always sends exclusive product drops using their SNKRS app and email promotions.