What are the benefits of WeChat Search? On the surface, the benefits that WeChat Search brings to companies seem simple. Like Google's search engine, WeChat Search allows users to find information about companies with just the click of a button. However, there are some other reasons to be interested in this feature. Collect data on potential sales leads When users find an ad on WeChat and click on it, you will receive data about what types of people may be interested in you.
Promote Public Accounts WeChat public accounts are the main way for companies to communicate with fans through the app; when users search for terms related to or similar to your company name, your public account will hungary whatsapp resource appear in the search results. Advertise an App In the screenshot above, the user's search results show a list of programs and apps. If they click on the second program (app), the following screen pops up.
As you can see, the user is now on a page where they can download the corresponding app from WeChat. This also includes reviews of the app and details about any recent updates. Promote a Game WeChat allows businesses to create games for their apps, and through this feature, users can also use WeChat Search to find games. Game companies may want to use this feature to make mini games of their own as a way to promote larger PC, platform, or mobile games.
In the screenshot above, a mini game pops up below some of the public account search results. Advertise a Store You can use WeChat Search to sell products directly to customers. This way, users will see an ad for your product and click on the image to forward it to the store. Promote a Brand Event Finally, WeChat Search can be used to promote a brand event.