Datorama reports for marketing cloud
Posted: Tue Jan 21, 2025 3:59 am
With Marketing Cloud Discover reporting set to end in April 2022, Datorama Reports has been established as Salesforce’s new reporting tool for Marketing Cloud.
As part of Datorama, Reports provide a more robust and simple experience for visualizing results. Also, like Datorama (now Marketing Cloud Intelligence), Datorama Reports has undergone a rebranding to Intelligence Reports for Engagement. Read on to learn everything you need to know about Datorama Reports.
What are Datorama Reports for Marketing Cloud?
Datorama Reports for Marketing Cloud, now Intelligence Reports for Engagement, is a tool for generating, visualizing, and sharing in-depth analysis of email, push notification, and journey data. It is worth noting that data is not shown at the subscriber or event level. However, this subscriber-level data is leveraged to generate analysis for the entire campaign.
Datorama Reports show, for example, the number of emails russia whatsapp lead or messages that were opened, delivered, or clicked on. The data shown is aggregated metrics on a daily basis, so it is possible to view the sending and opening rate per day, over a 90-day period.
Since it operates on the basis of Datorama, it can connect all the data, revealing fundamental information for the marketing team. In this way, it impacts the optimization of the performance of each campaign, as well as increasing customer loyalty.
Datorama Report Versions
Datorama Reports are available in two versions: a standard one and an advanced one. These are their features:
Datorama Reports (now Intelligence Reports for Engagement): This standard version includes dashboards, pivot tables, and reports. It displays simple statistics and its reports are intuitive.
Datorama Advanced Reporting (now Intelligence Reports for Engagement Advanced) – This premium upgrade includes expanded capabilities for dashboards, pivot tables, reports, multi-channel apps, and query options. It also adds more functionality and analysis to the standard version. It is available for an additional cost.
Functionality Datorama Reports Datorama Advanced Reports
Viewing pre-designed dashboards ✔ ✔
Creating and managing reports ✔ ✔
Creating and managing pivot tables ✔ ✔
Creating and customizing dashboards – ✔
Creating and managing calculated dimensions and measures – ✔
Querying data at a granular level – ✔
Viewing and installing multi-channel applications – ✔
Key Features of Datorama Reports
Boards
The tool features pre-designed dashboards ready to use. They are intuitive and easy to manage using predefined filters. Through these dashboards, you can view engagement and delivery metrics such as open rate, clicks, bounces, unsubscribes, among others. With this information, your marketing team will be able to quickly identify trends and anomalies.
With the standard version, you can only access the pre-configured dashboards in the tool, without the possibility of customizing them. However, with the advanced premium version, you can both create and customize these dashboards and access a library with more than 60 widgets for creating and customizing dashboards adapted to your business needs.
Pivot tables
This feature allows you to view data from multiple perspectives. By selecting dimensions (fields) and measures (metrics), you will be able to sort and group large volumes of data according to your needs using filters. This will allow you to calculate and analyze data, make comparisons, and detect patterns and trends. With pivot tables, you can also create customized reports with great flexibility in their structure.
Scheduled Reports
Reports are an easy way to retrieve, visualize, and share in-depth analysis of your data. You can create reports from scratch or export a scheduled report from a dashboard or pivot table. You can easily share reports using Excel, CSV, and text formats, or opt for more visual formats such as PDF, PNG, and PowerPoint. Once reports are created, they can be scheduled to be displayed at a time. Reports can be delivered via any of the following methods: AzureBlob, Email, FTP, FTPS, Google Drive, HDFS, SFTP, AWS – S3, and Google Cloud Storage.
Other features and functionalities
– Data Element Types: There are two types of data elements available in Datorama Reports: dimensions and measures.
Dimensions: Qualitative (non-numeric) data that cannot be counted (campaign name, campaign ID)
Measures: quantitative (numeric) data that can be counted (the number of clicks, emails opened)
The advanced premium version allows you to create fields with calculated elements that optimize the tracking of a campaign in your company. It also allows you to create custom KPIs and data extracts using the Data Lake Query function.
– Multi-channel apps: Available only for the advanced premium version. Multi-channel apps allow you to pull data from separate channels to connect, visualize, and analyze data cross-channel. That is, you can use ready-made apps to enrich your analysis with data from different channels.
– Information sharing methods: You can disseminate information from Datorama Reports seamlessly and without interrupting your workflow. Your marketing team can share dashboards and widgets via Slack, email, or as downloaded local files. Plus, they can schedule when to share reports.
As part of Datorama, Reports provide a more robust and simple experience for visualizing results. Also, like Datorama (now Marketing Cloud Intelligence), Datorama Reports has undergone a rebranding to Intelligence Reports for Engagement. Read on to learn everything you need to know about Datorama Reports.
What are Datorama Reports for Marketing Cloud?
Datorama Reports for Marketing Cloud, now Intelligence Reports for Engagement, is a tool for generating, visualizing, and sharing in-depth analysis of email, push notification, and journey data. It is worth noting that data is not shown at the subscriber or event level. However, this subscriber-level data is leveraged to generate analysis for the entire campaign.
Datorama Reports show, for example, the number of emails russia whatsapp lead or messages that were opened, delivered, or clicked on. The data shown is aggregated metrics on a daily basis, so it is possible to view the sending and opening rate per day, over a 90-day period.
Since it operates on the basis of Datorama, it can connect all the data, revealing fundamental information for the marketing team. In this way, it impacts the optimization of the performance of each campaign, as well as increasing customer loyalty.
Datorama Report Versions
Datorama Reports are available in two versions: a standard one and an advanced one. These are their features:
Datorama Reports (now Intelligence Reports for Engagement): This standard version includes dashboards, pivot tables, and reports. It displays simple statistics and its reports are intuitive.
Datorama Advanced Reporting (now Intelligence Reports for Engagement Advanced) – This premium upgrade includes expanded capabilities for dashboards, pivot tables, reports, multi-channel apps, and query options. It also adds more functionality and analysis to the standard version. It is available for an additional cost.
Functionality Datorama Reports Datorama Advanced Reports
Viewing pre-designed dashboards ✔ ✔
Creating and managing reports ✔ ✔
Creating and managing pivot tables ✔ ✔
Creating and customizing dashboards – ✔
Creating and managing calculated dimensions and measures – ✔
Querying data at a granular level – ✔
Viewing and installing multi-channel applications – ✔
Key Features of Datorama Reports
Boards
The tool features pre-designed dashboards ready to use. They are intuitive and easy to manage using predefined filters. Through these dashboards, you can view engagement and delivery metrics such as open rate, clicks, bounces, unsubscribes, among others. With this information, your marketing team will be able to quickly identify trends and anomalies.
With the standard version, you can only access the pre-configured dashboards in the tool, without the possibility of customizing them. However, with the advanced premium version, you can both create and customize these dashboards and access a library with more than 60 widgets for creating and customizing dashboards adapted to your business needs.
Pivot tables
This feature allows you to view data from multiple perspectives. By selecting dimensions (fields) and measures (metrics), you will be able to sort and group large volumes of data according to your needs using filters. This will allow you to calculate and analyze data, make comparisons, and detect patterns and trends. With pivot tables, you can also create customized reports with great flexibility in their structure.
Scheduled Reports
Reports are an easy way to retrieve, visualize, and share in-depth analysis of your data. You can create reports from scratch or export a scheduled report from a dashboard or pivot table. You can easily share reports using Excel, CSV, and text formats, or opt for more visual formats such as PDF, PNG, and PowerPoint. Once reports are created, they can be scheduled to be displayed at a time. Reports can be delivered via any of the following methods: AzureBlob, Email, FTP, FTPS, Google Drive, HDFS, SFTP, AWS – S3, and Google Cloud Storage.
Other features and functionalities
– Data Element Types: There are two types of data elements available in Datorama Reports: dimensions and measures.
Dimensions: Qualitative (non-numeric) data that cannot be counted (campaign name, campaign ID)
Measures: quantitative (numeric) data that can be counted (the number of clicks, emails opened)
The advanced premium version allows you to create fields with calculated elements that optimize the tracking of a campaign in your company. It also allows you to create custom KPIs and data extracts using the Data Lake Query function.
– Multi-channel apps: Available only for the advanced premium version. Multi-channel apps allow you to pull data from separate channels to connect, visualize, and analyze data cross-channel. That is, you can use ready-made apps to enrich your analysis with data from different channels.
– Information sharing methods: You can disseminate information from Datorama Reports seamlessly and without interrupting your workflow. Your marketing team can share dashboards and widgets via Slack, email, or as downloaded local files. Plus, they can schedule when to share reports.