Salesforce revenue cloud, the holistic solution for your company's growth
Posted: Tue Jan 21, 2025 3:59 am
Throughout the sales cycle, your company faces countless challenges. One of the most overwhelming is when the ghost of the periodic balance sheet appears, called by many “the closing”. At that moment, and under time pressure, inconsistencies in the operational system and insufficient systemic standards emerge. This gives rise to contradictions, mainly between your sales and finance departments. Often, these spread to the rest of your departments, even to your partners and end customers.
To minimize this recurring cascade of adverse effects, Salesforce has integrated several tools from its ecosystem into Revenue Cloud. These make up a powerful arsenal of solutions that, as part of the Customer 360 Platform, can provide your company with automated coupling between all your teams and customers at a critical stage of its operation.
The positive impact of Revenue Cloud on your business can be seen from a 2021 Salesforce survey, which showed: a 29% increase in cross-selling and faster quote generation, a 21% improvement in forecast accuracy, and an 11% reduction in billing claims.
What is Revenue Cloud?
Revenue Cloud is a solution that integrates tools aimed at south africa whatsapp lead facilitating the management and optimization of your revenue lifecycle. It is designed to make purchasing processes more efficient and monitor revenue growth in real time across all your sales channels. It also allows you to centralize information about your customers' transactions.
This platform, as part of Customer 360, allows you to connect different areas in your company, by integrating CPQ (Configuration, Price and Quote), Billing and Subscription Management software with Sales Cloud and Service Cloud. In addition, the potential of Partner Relationship Management (PRM) and B2B Commerce are fully exploited, keeping the customer at the center of the process.
Revenue Cloud, by establishing a single source and information structure, integrates functionalities from the following tools:
Salesforce CPQ
A super tool at your disposal! CPQ stands for configure, price, quote. And it answers the questions: What products does your customer want to buy (configure)? How much do those products cost (price)? How to give your customer details about the sale (quote)? CPQ provides centralized access to all of your company's products, services, available prices, and customer data, enabling a significant increase in both sales and productivity.
Top 10 Benefits of Salesforce CPQ for Your Business
With the goal of solving the most common problems that companies face when generating quotes and closing contracts, Salesforce developed Salesforce CPQ, Configuration, Pricing, and Quoting.
SEE MORE ➜
Salesforce Billing
The growing diversity of sales channels increases the complexity of billing to levels never seen before. Among other modalities, your company's billing can be associated with direct sales, assisted sales, sales through partners, self-services, product groups and even highly complex sales to specific sectors (telecommunications, energy, insurance, etc.).
Salesforce Billing can manage your company's collection process in real time. With this tool, Salesforce harmonizes the relationship between your Finance and Sales departments. This will allow you to reduce the collection cycle and improve your customers' payment experience. Salesforce Billing makes it easy for you to generate error-free invoices, ensuring that quotes are correct, as well as the amounts prorated between various previous contracts. It also accurately reconciles orders with applied credits and discounts.
Subscription Management
The subscription-based business model is focused on generating recurring revenue. In this model, customers pay periodically for access to a product or service. A recent survey found that 75% of customers prefer to use digital self-service and remote negotiation over face-to-face sales. Subscription businesses, in the period 2012-2020, have grown 6 times more than those linked to the S&P 500.
Salesforce's Subscription Management solution uses technologies that automate and optimize this process. Its success is based on self-service, understood as the possibility for customers to purchase and update their subscriptions, as well as to obtain online help if they need it.
Advantages of using Revenue Cloud
When you operate through this product from the world's leading CRM, you'll be ready to:
Unify revenue-related data and processes across your entire company: With Revenue Cloud you can manage and monitor every step of the entire offer-sales-revenue cycle. This gives you a much greater impact than Sales Cloud and Service Cloud used in isolation. It also includes automatic contract renewal operations. It allows you to permanently interconnect all sales channels with the finance department, making accounting closing easier, leaving behind those long days where night and day came together trying to find out if you had made a profit or a loss.
Provide exceptional customer experiences: According to the State of the Connected Customer report published by Salesforce in 2020, 80% of B2B buyers believe that a company’s experience is as important as its product or service, and 74% have used multiple channels to initiate and complete a transaction. Providing an exceptional experience in such conditions is complex. However, by adopting Revenue Cloud, your customers can move between different sales channels, fill their carts with products, and contact a sales representative to request information or discounts. During that interaction, your sales representatives will be able to see the history of all products associated with the customer, as well as the customer’s contacts with other sellers.
Boost your company's efficiency by automating the entire revenue lifecycle - from product to cash, and even beyond, to automatic contract renewal. Revenue Cloud has everything you need to leave behind intermediate forms, manual approvals and data collection, emails, outdated contracts, and errors resulting in losses of all kinds. Process automation and the integration of work tools in your company shorten the collection cycle, enabling the closing of more deals, increased inventory turnover, and increased collections.
Offer customers greater flexibility: Revenue Cloud enables your sales teams to quickly implement new monetization strategies. This makes it possible to insert your business into multiple sales channels, as well as implement different payment methods and conditions. All of this with constant updates regarding market changes.
Increase revenue: This is possible by speeding up your sales cycles, enriching your customer databases, and introducing business models that generate recurring revenue. The step-by-step guided sales option helps your sales representatives make faster direct sales and more accurate quotes. Likewise, having well-structured databases boosts the increase in cross-selling. In addition, with automatic subscription management you will facilitate sales for this concept and therefore the growth of predictable income.
To minimize this recurring cascade of adverse effects, Salesforce has integrated several tools from its ecosystem into Revenue Cloud. These make up a powerful arsenal of solutions that, as part of the Customer 360 Platform, can provide your company with automated coupling between all your teams and customers at a critical stage of its operation.
The positive impact of Revenue Cloud on your business can be seen from a 2021 Salesforce survey, which showed: a 29% increase in cross-selling and faster quote generation, a 21% improvement in forecast accuracy, and an 11% reduction in billing claims.
What is Revenue Cloud?
Revenue Cloud is a solution that integrates tools aimed at south africa whatsapp lead facilitating the management and optimization of your revenue lifecycle. It is designed to make purchasing processes more efficient and monitor revenue growth in real time across all your sales channels. It also allows you to centralize information about your customers' transactions.
This platform, as part of Customer 360, allows you to connect different areas in your company, by integrating CPQ (Configuration, Price and Quote), Billing and Subscription Management software with Sales Cloud and Service Cloud. In addition, the potential of Partner Relationship Management (PRM) and B2B Commerce are fully exploited, keeping the customer at the center of the process.
Revenue Cloud, by establishing a single source and information structure, integrates functionalities from the following tools:
Salesforce CPQ
A super tool at your disposal! CPQ stands for configure, price, quote. And it answers the questions: What products does your customer want to buy (configure)? How much do those products cost (price)? How to give your customer details about the sale (quote)? CPQ provides centralized access to all of your company's products, services, available prices, and customer data, enabling a significant increase in both sales and productivity.
Top 10 Benefits of Salesforce CPQ for Your Business
With the goal of solving the most common problems that companies face when generating quotes and closing contracts, Salesforce developed Salesforce CPQ, Configuration, Pricing, and Quoting.
SEE MORE ➜
Salesforce Billing
The growing diversity of sales channels increases the complexity of billing to levels never seen before. Among other modalities, your company's billing can be associated with direct sales, assisted sales, sales through partners, self-services, product groups and even highly complex sales to specific sectors (telecommunications, energy, insurance, etc.).
Salesforce Billing can manage your company's collection process in real time. With this tool, Salesforce harmonizes the relationship between your Finance and Sales departments. This will allow you to reduce the collection cycle and improve your customers' payment experience. Salesforce Billing makes it easy for you to generate error-free invoices, ensuring that quotes are correct, as well as the amounts prorated between various previous contracts. It also accurately reconciles orders with applied credits and discounts.
Subscription Management
The subscription-based business model is focused on generating recurring revenue. In this model, customers pay periodically for access to a product or service. A recent survey found that 75% of customers prefer to use digital self-service and remote negotiation over face-to-face sales. Subscription businesses, in the period 2012-2020, have grown 6 times more than those linked to the S&P 500.
Salesforce's Subscription Management solution uses technologies that automate and optimize this process. Its success is based on self-service, understood as the possibility for customers to purchase and update their subscriptions, as well as to obtain online help if they need it.
Advantages of using Revenue Cloud
When you operate through this product from the world's leading CRM, you'll be ready to:
Unify revenue-related data and processes across your entire company: With Revenue Cloud you can manage and monitor every step of the entire offer-sales-revenue cycle. This gives you a much greater impact than Sales Cloud and Service Cloud used in isolation. It also includes automatic contract renewal operations. It allows you to permanently interconnect all sales channels with the finance department, making accounting closing easier, leaving behind those long days where night and day came together trying to find out if you had made a profit or a loss.
Provide exceptional customer experiences: According to the State of the Connected Customer report published by Salesforce in 2020, 80% of B2B buyers believe that a company’s experience is as important as its product or service, and 74% have used multiple channels to initiate and complete a transaction. Providing an exceptional experience in such conditions is complex. However, by adopting Revenue Cloud, your customers can move between different sales channels, fill their carts with products, and contact a sales representative to request information or discounts. During that interaction, your sales representatives will be able to see the history of all products associated with the customer, as well as the customer’s contacts with other sellers.
Boost your company's efficiency by automating the entire revenue lifecycle - from product to cash, and even beyond, to automatic contract renewal. Revenue Cloud has everything you need to leave behind intermediate forms, manual approvals and data collection, emails, outdated contracts, and errors resulting in losses of all kinds. Process automation and the integration of work tools in your company shorten the collection cycle, enabling the closing of more deals, increased inventory turnover, and increased collections.
Offer customers greater flexibility: Revenue Cloud enables your sales teams to quickly implement new monetization strategies. This makes it possible to insert your business into multiple sales channels, as well as implement different payment methods and conditions. All of this with constant updates regarding market changes.
Increase revenue: This is possible by speeding up your sales cycles, enriching your customer databases, and introducing business models that generate recurring revenue. The step-by-step guided sales option helps your sales representatives make faster direct sales and more accurate quotes. Likewise, having well-structured databases boosts the increase in cross-selling. In addition, with automatic subscription management you will facilitate sales for this concept and therefore the growth of predictable income.