Webinars are a highlight in top-of-funnel lead generation
Posted: Tue Jan 21, 2025 5:02 am
According to Demand Gen Report and ON24, B2B marketing webinars are one of the most successful tactics for generating top-of-the-funnel leads. That is, leads who are still discovering and learning about your product or service.
Search results
To carry out the research, 116 B2B marketing professionals were interviewed, 47% of whom were from the software and technology sector.
The data is from last year, and shows that right after the webinar, the tactics that presented the best results were:
virtual events/virtual experiences, with 35%;
videos, with 27%;
lead nurturing campaigns, with 25%;
case studies and account-based advertising, also at 25%;
direct email, with 21%;
industry events and fairs, 20%.
Webinars and B2B content
Following up on the report’s findings, another survey, this belize whatsapp data time produced by Content Marketing Institute (CMI), MarketingProfs and ON24, shows that webinars were considered one of the best-performing B2B content assets by the majority of content marketers.
Funnel Step Accelerators
Previous research from Activate Marketing Services and MarketingCharts has shared marketers’ views on webinars and their role in accelerating leads through their journey. Webinars have been found to be one of the most successful tactics for converting and accelerating leads in the mid- to late-stage sales funnel.
Learn how to use webinars in your business's marketing strategy
Boost your digital marketing results by using webinars to generate more leads and sales opportunities for your business.
discover what is the basic and ideal structure of a successful webinar that generates good results;
have access to a complete checklist and identify which elements cannot be missing in a quality webinar;
learn about the main webinar formats and how to use them in an Inbound Marketing strategy;
Discover the best tools for hosting a webinar and learn how to promote your event online.
Search results
To carry out the research, 116 B2B marketing professionals were interviewed, 47% of whom were from the software and technology sector.
The data is from last year, and shows that right after the webinar, the tactics that presented the best results were:
virtual events/virtual experiences, with 35%;
videos, with 27%;
lead nurturing campaigns, with 25%;
case studies and account-based advertising, also at 25%;
direct email, with 21%;
industry events and fairs, 20%.
Webinars and B2B content
Following up on the report’s findings, another survey, this belize whatsapp data time produced by Content Marketing Institute (CMI), MarketingProfs and ON24, shows that webinars were considered one of the best-performing B2B content assets by the majority of content marketers.
Funnel Step Accelerators
Previous research from Activate Marketing Services and MarketingCharts has shared marketers’ views on webinars and their role in accelerating leads through their journey. Webinars have been found to be one of the most successful tactics for converting and accelerating leads in the mid- to late-stage sales funnel.
Learn how to use webinars in your business's marketing strategy
Boost your digital marketing results by using webinars to generate more leads and sales opportunities for your business.
discover what is the basic and ideal structure of a successful webinar that generates good results;
have access to a complete checklist and identify which elements cannot be missing in a quality webinar;
learn about the main webinar formats and how to use them in an Inbound Marketing strategy;
Discover the best tools for hosting a webinar and learn how to promote your event online.