AI-driven MarTech tools to effectively improve conversion rates
Posted: Tue Jan 21, 2025 5:22 am
Festive promotions attract different types of consumers, some just care about price discounts, others like to get shopping gifts and so on. With the combined power of AI and MarTech, brands can effectively identify which offers are most attractive to which consumers, and use the most appropriate incentives to attract specific consumers to complete checkout.
Nowadays, many brands have begun to introduce during the festival period. Hong Kong jewelry brand Chow Sang Sang has been actively attracting more young consumers to visit its online platform through online layout in recent years, increasing brand visibility and encouraging more potential customers to make purchases online. Chow Sang Sang uses hesitant customer identification technology to turn AI into a virtual salesperson, instantly identifying visitors’ browsing behavior and hesitation index after they enter the site, and giving consumers who meet the hesitation index an additional incentive of “free limited edition silk scarves with a limited amount of purchases”, assisting the final A mile conversion rate to monetize traffic.
Picture 2: Hong Kong jewelry brand Chow Sang Sang uses limited edition bahrain phone number data silk scarves as rewards to accelerate conversion of hesitant customers.
Chow Sang Sang is not the only brand to monetize traffic through the identification of hesitant customers. In view of the fierce competition in the skin care market, Clarins, a beauty care brand , also hopes to optimize online revenue through existing marketing activities while maintaining its brand image and value. Considering the characteristics of its consumers and brand advantages, Clarins chose to use selected products and travel clothing as a stepping stone to convert hesitant customers. This actually improved sales performance during the festival period without compromising the brand image and profits, successfully increasing the conversion rate by 44%.
Different from previous years, because under the influence of inflation , consumers are expected to extend their shopping time or reduce their spending, brands no longer rely solely on one-day sales when thinking about marketing activities during the festival, but need to comprehensively consider before and during the period. , warm-up, explosion, and continuation strategies in the later period, let MarTech tools boost digital sales.
Nowadays, many brands have begun to introduce during the festival period. Hong Kong jewelry brand Chow Sang Sang has been actively attracting more young consumers to visit its online platform through online layout in recent years, increasing brand visibility and encouraging more potential customers to make purchases online. Chow Sang Sang uses hesitant customer identification technology to turn AI into a virtual salesperson, instantly identifying visitors’ browsing behavior and hesitation index after they enter the site, and giving consumers who meet the hesitation index an additional incentive of “free limited edition silk scarves with a limited amount of purchases”, assisting the final A mile conversion rate to monetize traffic.
Picture 2: Hong Kong jewelry brand Chow Sang Sang uses limited edition bahrain phone number data silk scarves as rewards to accelerate conversion of hesitant customers.
Chow Sang Sang is not the only brand to monetize traffic through the identification of hesitant customers. In view of the fierce competition in the skin care market, Clarins, a beauty care brand , also hopes to optimize online revenue through existing marketing activities while maintaining its brand image and value. Considering the characteristics of its consumers and brand advantages, Clarins chose to use selected products and travel clothing as a stepping stone to convert hesitant customers. This actually improved sales performance during the festival period without compromising the brand image and profits, successfully increasing the conversion rate by 44%.
Different from previous years, because under the influence of inflation , consumers are expected to extend their shopping time or reduce their spending, brands no longer rely solely on one-day sales when thinking about marketing activities during the festival, but need to comprehensively consider before and during the period. , warm-up, explosion, and continuation strategies in the later period, let MarTech tools boost digital sales.