How to Optimize Infographics for SEO Strategy
Posted: Tue Jan 21, 2025 5:50 am
See 3 reasons to invest in SEO for your infographics, and 7 ways to do it efficiently.
Imagine having to read a long paragraph full of complex information. Just thinking about it sounds tiring, doesn’t it? Do you know what would be perfect for such a situation? Infographics!
As the best-performing visual content of 2020, infographics are effective content marketing tools. They are visually appealing and help the reader interpret information more quickly.
In addition to being powerful storytelling tools, one of their biggest benefits is the role they play in your SEO strategy.
Why are infographics important for SEO?
The ultimate goal of SEO is to increase brand visibility georgia whatsapp data and drive valuable traffic to your website. The good news is that infographics can help you achieve this goal.
Here are the top three reasons why infographics are important for SEO strategy:
Create link building opportunities
We all know that acquiring quality backlinks is an important aspect of improving SERP rankings. But what about going beyond promoting text-based articles?
Infographics increase your link building opportunities by helping you earn high-quality links more efficiently. They are an important content marketing tool because of their ability to stand out and present information in a way that is easy to understand.
Plus, infographics aren’t as common as blog posts, so if you decide to promote an infographic to get links, you’re more likely to get them.
Easily shareable
Since infographics are embeddable, they’re easier to share and have a higher potential to go viral. So focus on creating an infographic that’s worth sharing.
This way, you will certainly attract traffic to your website, leading to increased brand awareness and gaining quality backlinks.
Generate engagement
It’s a fact that humans are visual creatures – images are more engaging than words. This is what makes infographics a popular and engaging content marketing tool.
Plus, with attention spans dwindling and information overload in today’s world, people really appreciate content that is easy to read and consume.
In addition to telling a story effectively, they have the power to captivate readers and hold their attention for longer. Readers tend to invest more in the content, helping you establish a connection with them and increasing the time they spend on your site.
7 Ways to Optimize Infographics for SEO
While infographics need to look appealing to stand out, what’s equally important is making them SEO-friendly. So if you’re thinking about creating an infographic, you need to make it work for you. Here are seven ways to optimize infographics for SEO.
1. Identify the right target keyword
Keyword research marks the first step in creating any form of content and the same goes for infographics.
Once you have decided on your topic, you need to identify the right keyword(s).
You can use Google's keyword planner to find a combination of long-tail and short-tail keywords.
All you need to do is enter keywords related to the broad topic you have in mind and a list of keyword ideas will be presented. Go for those that have high search volume but low competition.
Another place to find keywords is by using Google's autocomplete feature to see what types of questions people are asking related to the topic in question.
2. Optimize content by keyword
Infographics are images, and Google doesn’t read them the way it reads articles. However, that doesn’t stop you from keyword-optimizing the other on-page SEO aspects that can influence search engine rankings.
Here are the important places where you should optimize your keyword:
Heading tags
Meta description
Supporting content
Image title (infographic) and alt text
Image file name
URL
The idea behind this is to tell Google what your infographic is about, helping it rank higher on your infographic page.
3. Create compelling supporting content
It would be absurd to publish just one infographic.
Whether it’s a compelling introduction, an in-depth elaboration of the points made in the infographic, or a strong conclusion with a call to action (CTA) – creating content to support the infographic is essential.
Imagine having to read a long paragraph full of complex information. Just thinking about it sounds tiring, doesn’t it? Do you know what would be perfect for such a situation? Infographics!
As the best-performing visual content of 2020, infographics are effective content marketing tools. They are visually appealing and help the reader interpret information more quickly.
In addition to being powerful storytelling tools, one of their biggest benefits is the role they play in your SEO strategy.
Why are infographics important for SEO?
The ultimate goal of SEO is to increase brand visibility georgia whatsapp data and drive valuable traffic to your website. The good news is that infographics can help you achieve this goal.
Here are the top three reasons why infographics are important for SEO strategy:
Create link building opportunities
We all know that acquiring quality backlinks is an important aspect of improving SERP rankings. But what about going beyond promoting text-based articles?
Infographics increase your link building opportunities by helping you earn high-quality links more efficiently. They are an important content marketing tool because of their ability to stand out and present information in a way that is easy to understand.
Plus, infographics aren’t as common as blog posts, so if you decide to promote an infographic to get links, you’re more likely to get them.
Easily shareable
Since infographics are embeddable, they’re easier to share and have a higher potential to go viral. So focus on creating an infographic that’s worth sharing.
This way, you will certainly attract traffic to your website, leading to increased brand awareness and gaining quality backlinks.
Generate engagement
It’s a fact that humans are visual creatures – images are more engaging than words. This is what makes infographics a popular and engaging content marketing tool.
Plus, with attention spans dwindling and information overload in today’s world, people really appreciate content that is easy to read and consume.
In addition to telling a story effectively, they have the power to captivate readers and hold their attention for longer. Readers tend to invest more in the content, helping you establish a connection with them and increasing the time they spend on your site.
7 Ways to Optimize Infographics for SEO
While infographics need to look appealing to stand out, what’s equally important is making them SEO-friendly. So if you’re thinking about creating an infographic, you need to make it work for you. Here are seven ways to optimize infographics for SEO.
1. Identify the right target keyword
Keyword research marks the first step in creating any form of content and the same goes for infographics.
Once you have decided on your topic, you need to identify the right keyword(s).
You can use Google's keyword planner to find a combination of long-tail and short-tail keywords.
All you need to do is enter keywords related to the broad topic you have in mind and a list of keyword ideas will be presented. Go for those that have high search volume but low competition.
Another place to find keywords is by using Google's autocomplete feature to see what types of questions people are asking related to the topic in question.
2. Optimize content by keyword
Infographics are images, and Google doesn’t read them the way it reads articles. However, that doesn’t stop you from keyword-optimizing the other on-page SEO aspects that can influence search engine rankings.
Here are the important places where you should optimize your keyword:
Heading tags
Meta description
Supporting content
Image title (infographic) and alt text
Image file name
URL
The idea behind this is to tell Google what your infographic is about, helping it rank higher on your infographic page.
3. Create compelling supporting content
It would be absurd to publish just one infographic.
Whether it’s a compelling introduction, an in-depth elaboration of the points made in the infographic, or a strong conclusion with a call to action (CTA) – creating content to support the infographic is essential.