When choosing a book cover, we can use Yandex
Posted: Tue Jan 21, 2025 6:26 am
.Vzglyad and make a selection to understand which option people like best. What is the role of the author in promoting the book? Book promotion is the publisher's job, but the author also makes his or her contribution. It's hard to imagine a situation where the author is removed from the marketing component.
Of course, the obligation to promote is not spelled out in our contract, canada email list but every time we discuss the publication of a new book, we say that we would like the author to take part in meetings, use their social networks and other tools to promote the book. We usually initiate meetings with authors, because we are the ones communicating with venues: trade, cultural, exhibition.
It is easier for us to coordinate our plans with partners. Not all authors have their own audience from the start. We can say that we are lucky if we have one. Depending on the author and their initial position in the market, we choose different strategies: to maintain the loyalty of the current audience or to attract a new one.
Of course, the obligation to promote is not spelled out in our contract, canada email list but every time we discuss the publication of a new book, we say that we would like the author to take part in meetings, use their social networks and other tools to promote the book. We usually initiate meetings with authors, because we are the ones communicating with venues: trade, cultural, exhibition.
It is easier for us to coordinate our plans with partners. Not all authors have their own audience from the start. We can say that we are lucky if we have one. Depending on the author and their initial position in the market, we choose different strategies: to maintain the loyalty of the current audience or to attract a new one.