Analysis of the competitive environment
Posted: Tue Jan 21, 2025 6:28 am
In-person or telephone interviews with clients provide an opportunity to gain a deeper understanding of needs. This requires more time and resources, but it allows you to find out the details that are important to individual clients.
Researching your competitors helps you understand how other companies are addressing customer needs. This can give you ideas for improving your own offerings and identifying weaknesses in your competitors.
Data Analysis
Using analytical tools such as Google Analytics or Yandex.Metrica allows you to taiwan phone number list track user behavior on your site. Data on what pages they visit, what they search for, and how they interact with content can provide important information about needs.
needs research
Stages of needs research
The process of needs research includes several stages:
1. Defining goals
Before you begin your research, you need to clearly formulate your objectives. This could be identifying the needs of your target audience, evaluating current offerings, or finding new opportunities.
Researching your competitors helps you understand how other companies are addressing customer needs. This can give you ideas for improving your own offerings and identifying weaknesses in your competitors.
Data Analysis
Using analytical tools such as Google Analytics or Yandex.Metrica allows you to taiwan phone number list track user behavior on your site. Data on what pages they visit, what they search for, and how they interact with content can provide important information about needs.
needs research
Stages of needs research
The process of needs research includes several stages:
1. Defining goals
Before you begin your research, you need to clearly formulate your objectives. This could be identifying the needs of your target audience, evaluating current offerings, or finding new opportunities.