Main sponsored link platforms
Posted: Tue Jan 21, 2025 6:30 am
They make it easy to measure results
After seeing all the benefits highlighted so far, you will also be surprised now. Unlike the main offline media, you can have real-time information on the performance of your campaigns , understanding how much they are contributing to increasing the number of conversions, sales and profits for the brand .
This way, you will have several performance indicators to bank email list assess whether your strategies are achieving the objectives set. Furthermore, this will make it easier to make adjustments so that your results are even better.
4. Main sponsored link platforms
Now that you understand what sponsored links are and what their main advantages are, take a look at some of the most widely used platforms to promote your brand. Check them out!
Google Adwords
Google AdWords is one of the best paid advertising platforms out there right now and one of the company’s biggest sources of revenue. In 2016, almost $90 billion came from its advertising service.
It allows advertisers to create ads to be displayed on their search network, on proprietary websites (Gmail, YouTube and Blogger) and on thousands of partner pages registered with Google Adsense to display advertising.
Research Network
With the search network, you will display text ads in searches that visitors make on the search platform. To do this, you need to define which keywords (search terms) will trigger your ad.
To do this, use tools like Google AdWords' own Keyword Planner. With it, you will understand whether the terms you are thinking of have low competition (the lower the better) and many searches (the higher the better).
Another important feature is user targeting. You can make your ad appear only to people who are close to your business. You can also include your address, so that people know how to get there, and even your business's phone number.
Display Network
The Google AdWords Display Network displays ads on websites owned by you and thousands of partners. Unlike the Search Network, you can create ads with text, images, video, and even interactive ads.
It is important to define which channels your advertisements will be displayed on, that is, to understand which types of pages will be most attractive to users.
Targeting options are also varied. You can create ads only for users who use mobile devices, making your ads even more personalized.
In fact, it is possible to make them even more attractive by segmenting them by language, location, device, browser, age and gender.
Finally, do you know that product that you almost sold, but the person left in the shopping cart? With a strategy called remarketing, you can display a personalized ad so that the person remembers the items or sees a list of similar products.
After seeing all the benefits highlighted so far, you will also be surprised now. Unlike the main offline media, you can have real-time information on the performance of your campaigns , understanding how much they are contributing to increasing the number of conversions, sales and profits for the brand .
This way, you will have several performance indicators to bank email list assess whether your strategies are achieving the objectives set. Furthermore, this will make it easier to make adjustments so that your results are even better.
4. Main sponsored link platforms
Now that you understand what sponsored links are and what their main advantages are, take a look at some of the most widely used platforms to promote your brand. Check them out!
Google Adwords
Google AdWords is one of the best paid advertising platforms out there right now and one of the company’s biggest sources of revenue. In 2016, almost $90 billion came from its advertising service.
It allows advertisers to create ads to be displayed on their search network, on proprietary websites (Gmail, YouTube and Blogger) and on thousands of partner pages registered with Google Adsense to display advertising.
Research Network
With the search network, you will display text ads in searches that visitors make on the search platform. To do this, you need to define which keywords (search terms) will trigger your ad.
To do this, use tools like Google AdWords' own Keyword Planner. With it, you will understand whether the terms you are thinking of have low competition (the lower the better) and many searches (the higher the better).
Another important feature is user targeting. You can make your ad appear only to people who are close to your business. You can also include your address, so that people know how to get there, and even your business's phone number.
Display Network
The Google AdWords Display Network displays ads on websites owned by you and thousands of partners. Unlike the Search Network, you can create ads with text, images, video, and even interactive ads.
It is important to define which channels your advertisements will be displayed on, that is, to understand which types of pages will be most attractive to users.
Targeting options are also varied. You can create ads only for users who use mobile devices, making your ads even more personalized.
In fact, it is possible to make them even more attractive by segmenting them by language, location, device, browser, age and gender.
Finally, do you know that product that you almost sold, but the person left in the shopping cart? With a strategy called remarketing, you can display a personalized ad so that the person remembers the items or sees a list of similar products.