Cohesion of qualities of the cultural product-service.
Posted: Tue Jan 21, 2025 6:42 am
For proper management of culture, certain factors are essential:
Deep knowledge of this sector.
Teamwork, since the factor of being a field that requires multidisciplinary groups was already noted.
Ability to organize oneself in the long term and always be self-critical to assess whether the set objectives are being achieved.
Girls working at table
What is cultural management for? Benefits in the cultural industry
Professionals who choose to develop their career in this activity can find employment in different fields. Examples of profiles sought in the industry are:
Managers and directors of companies and businesses with a creative and cultural base.
Brand managers owned by institutions andor cities countries, according to proposals.
Sociocultural animation namibia whatsapp data and dynamization technicians.
Specialists in consulting for organizations and brands in the sector.
Marketing and communications managers.
Human resources managers.
Media.
These are just a few examples, but there are countless interesting jobs for those who specialize in cultural management . All of this is thanks to the fact that the benefits of the cultural industry are becoming increasingly better known :
Promoting it, structuring a project that drives and/or consolidates it.
Actions for the conversation and dissemination of certain values and qualities.
These are just a few of the advantages. Essentially, it is about knowing how to promote a product – from a book, a museum to a place as a cultural destination – and improve its positioning. This is explored in depth in one of the training programs of EAE Business School Barcelona, the Master in Sustainable Tourism Management of Resources and Destinations , where the focus is on promoting the sustainability of tourist destinations, taking into account their cultural aspects.
Cultural management examples: cases and practical applications
Cultural Management encompasses projects aimed at promoting cultural products such as books, documentaries or films, as well as strategies to enhance museums, galleries, theatres, cinemas and of course tourist destinations, as mentioned above. To understand its applications, it is best to learn about real cases that are currently in operation and that are a good example of cultural management in the 21st century.
1. Objective? Get patronage
This formula is used by those entities and/or organizations that want to position themselves in the sector and need financial support. In other words, they are looking for sponsorships. Potential patrons are studied, as well as the value proposition of the product-service itself, in order to generate support.
2. Promote the economic development of a region
It is the essence of those towns, cities or even countries, regions as a whole, that want culture to be a value that generates profitability and, consequently, improves the socioeconomic level of the population. Generating employment, resources, etc.
3. Position yourself against the competition
Today there are countless players in the world of culture. Marketing and communication are therefore the pillars for standing out from the rest and gaining market share.
These are three examples of how cultural management has a positive influence and the potential of a booming profession that is increasingly valued and known.
Deep knowledge of this sector.
Teamwork, since the factor of being a field that requires multidisciplinary groups was already noted.
Ability to organize oneself in the long term and always be self-critical to assess whether the set objectives are being achieved.
Girls working at table
What is cultural management for? Benefits in the cultural industry
Professionals who choose to develop their career in this activity can find employment in different fields. Examples of profiles sought in the industry are:
Managers and directors of companies and businesses with a creative and cultural base.
Brand managers owned by institutions andor cities countries, according to proposals.
Sociocultural animation namibia whatsapp data and dynamization technicians.
Specialists in consulting for organizations and brands in the sector.
Marketing and communications managers.
Human resources managers.
Media.
These are just a few examples, but there are countless interesting jobs for those who specialize in cultural management . All of this is thanks to the fact that the benefits of the cultural industry are becoming increasingly better known :
Promoting it, structuring a project that drives and/or consolidates it.
Actions for the conversation and dissemination of certain values and qualities.
These are just a few of the advantages. Essentially, it is about knowing how to promote a product – from a book, a museum to a place as a cultural destination – and improve its positioning. This is explored in depth in one of the training programs of EAE Business School Barcelona, the Master in Sustainable Tourism Management of Resources and Destinations , where the focus is on promoting the sustainability of tourist destinations, taking into account their cultural aspects.
Cultural management examples: cases and practical applications
Cultural Management encompasses projects aimed at promoting cultural products such as books, documentaries or films, as well as strategies to enhance museums, galleries, theatres, cinemas and of course tourist destinations, as mentioned above. To understand its applications, it is best to learn about real cases that are currently in operation and that are a good example of cultural management in the 21st century.
1. Objective? Get patronage
This formula is used by those entities and/or organizations that want to position themselves in the sector and need financial support. In other words, they are looking for sponsorships. Potential patrons are studied, as well as the value proposition of the product-service itself, in order to generate support.
2. Promote the economic development of a region
It is the essence of those towns, cities or even countries, regions as a whole, that want culture to be a value that generates profitability and, consequently, improves the socioeconomic level of the population. Generating employment, resources, etc.
3. Position yourself against the competition
Today there are countless players in the world of culture. Marketing and communication are therefore the pillars for standing out from the rest and gaining market share.
These are three examples of how cultural management has a positive influence and the potential of a booming profession that is increasingly valued and known.