The takeaway closure
Posted: Tue Jan 21, 2025 7:13 am
This approach uses reverse psychology to rekindle interest by removing or minimizing part of the offer, signaling the prospect to reconsider its value.
How it works
By suggesting the exclusion of certain features or benefits, you create a sense of loss that highlights the value of the offer. This tactic often sparks curiosity and helps the potential customer refocus on what they might be missing out on.
Example
"It seems that this Premium feature is not necessary for your computer. Should we proceed with the Standard package instead?"
When to use
The prospect seems undecided or unsure
Seems overwhelmed by the excess of options
You need a gentle nudge to reorient your decision making.
The "takeaway" closing is especially effective when you want to refocus attention on the benefits australia physiotherapist email list and value of the original offer .
Did you know? The psychology behind “lockdown shopping” is rooted in the principle of scarcity . Studies show that people are more likely to value something when they feel it could be taken away from them. This is also why “limited time offers” and “exclusive deals” are so effective – they capitalize on the fear of missing out.
How it works
By suggesting the exclusion of certain features or benefits, you create a sense of loss that highlights the value of the offer. This tactic often sparks curiosity and helps the potential customer refocus on what they might be missing out on.
Example
"It seems that this Premium feature is not necessary for your computer. Should we proceed with the Standard package instead?"
When to use
The prospect seems undecided or unsure
Seems overwhelmed by the excess of options
You need a gentle nudge to reorient your decision making.
The "takeaway" closing is especially effective when you want to refocus attention on the benefits australia physiotherapist email list and value of the original offer .
Did you know? The psychology behind “lockdown shopping” is rooted in the principle of scarcity . Studies show that people are more likely to value something when they feel it could be taken away from them. This is also why “limited time offers” and “exclusive deals” are so effective – they capitalize on the fear of missing out.