According to Gartner, by 2026, 25% of people will spend at least one hour a day in the metaverse – for work, shopping, studying, entertainment, or simply as a way to meet other people. Unlike today’s VR, which is primarily used for gaming, this new virtual world could be used for virtually anything . You can go shopping, but also visit exhibition areas and museums and even buy virtual land and houses, as well as organize events, create experimental projects, and conduct training.
Examples of metaverse
Several fashion and luxury companies are starting to invest in virtual reality . Balenciaga sells its avatars in Fortnite, brands such as Gucci, Nike, Adidas and Benetton have also put virtual products on sale. According to Morgan Stanley, for the fashion and luxury sector, revenues from virtual reality could amount to around 44 billion euros by 2030.
Carrefour has acquired a plot of land equivalent to 36 hectares in the virtual world of Sandbox. Warner Music and Coca Cola have also done so. There are companies such as Metaverse Property, which bahrain whatsapp data describes itself on its website as "the world's first company in the virtual real estate sector". In July 2022, the first business school was born in the metaverse . BMW, for its new line of electric vehicles, built virtual cars in the metaverse for six months. JP Morgan wants to create a virtual office to house its employees and in the future also its clients.
New work in the metaverse
The metaverse aims to duplicate the world in a digital dimension . Many traditional professions will therefore find space but with specific training for their virtual version: from marketing experts to customer service, both in retail and tourism.
Obviously, the metaverse is also an opportunity for all ICT professions , in particular for programmers , developers and engineers, both software and hardware, for virtual and augmented reality technologies. But experts in blockchain technology or artificial intelligence will also find opportunities, skills that can be acquired through a Master in Artificial Intelligence & Machine Learning for Business .
How to access the metaverse?
There is no single way to access the metaverse . However, we can say that, generally, it is enough to have a computer, smartphone or tablet, a stable internet connection and an account on the virtual world platform you want to access.
Therefore, it is not always necessary to use a VR headset (as is the case with Meta's Horizon Worlds) and each virtual world can set its own specific access rules. Decentraland and Sandbox, for example, are blockchain-based, so you don't even need to create an account, but simply authenticate yourself with the blockchain wallet .
Difference between metaverse and multiverse
Metaverse, multiverse, and omniverse refer to different approaches to virtual reality. While the metaverse aims to create a single, shared virtual world, the multiverse focuses on several separate digital worlds (with little shared data), while the omniverse seeks to connect all of these digital worlds into a single structure.