What is customer service for?
Posted: Tue Jan 21, 2025 9:11 am
Another important aspect in this area is the channels that are made available to users and that are the key to how customer service works in commercial businesses. There are different options depending on whether it is an e-commerce, a physical establishment or if a mix is offered, both a point of sale at street level, in an office, or a virtual store:
Physical space (point of sale, store, office)
Customer service phone number
WhatsApp
Email
Social networks
Chatbots
In both cases, the information must be the same, unambiguous and unequivocal, and the people who are serving on each of these lines must have all the necessary details to respond effectively to the consumer and ensure that he or she is satisfied. Remember that recommendations, repeat customers and customer loyalty depend largely on this customer experience .
At this point, several of the fundamental reasons for china whatsapp data allocating resources to customer service have already been cited :
Translate your target's interest into sales, which materialises in effective purchases.
Provide support during the product/service acquisition process.
Respond to possible incidents or unforeseen events that may occur afterwards.
Build customer loyalty with special attention, whether through promotions, offers or other resources to ensure that they return to your business in the future.
Examples of successful strategies and the benefits of customer service ? The Inditex company, which offers the possibility of making online purchases and receiving them at home, in a store or at a delivery point through its applications. It also allows consumers to manage their tickets through the app and facilitates the resolution of incidents in a short period of time. This builds customer loyalty and improves the overall experience of the user, who recommends the company's brands and repeats the purchase of its products.
Customer Service Benefits
The benefits of having a tailored customer service are many. The main benefits of customer service in companies that invest in this department can be summarized in five:
It streamlines and facilitates the processes, both for purchasing and for exchange and/or return if necessary.
Business operations increase, sales increase and, therefore, business turnover.
Improves brand image and enhances its visibility within its market segment.
Build loyalty among consumers, who will not only probably influence the purchasing process but will also become prescribers of your company, recommending your products/services to others like you.
It allows for direct feedback from users and thus improves the commercial proposal, knowing what is working well or in which aspects the dynamics need to be changed.
The area of customer service and attention is one of the most important aspects within the commercial and sales part of any company. Professionals who are dedicated or want to project themselves towards this field have training and learning opportunities in this regard with training proposals as specific as these two that are taught at EAE Barcelona: On the one hand, the Master in Marketing and Commercial Management , which provides a broad and complete vision to the students in these subjects; on the other, the Master in Consumer Behavior and Marketing Insights , specifically designed to know how to get to know your target audience in depth and, based on this, draw up the best commercial strategies.
In both cases, EAE Barcelona advises professionals interested in developing their careers in the field of customer service on the training option that best suits their profile and career objectives.
Physical space (point of sale, store, office)
Customer service phone number
Social networks
Chatbots
In both cases, the information must be the same, unambiguous and unequivocal, and the people who are serving on each of these lines must have all the necessary details to respond effectively to the consumer and ensure that he or she is satisfied. Remember that recommendations, repeat customers and customer loyalty depend largely on this customer experience .
At this point, several of the fundamental reasons for china whatsapp data allocating resources to customer service have already been cited :
Translate your target's interest into sales, which materialises in effective purchases.
Provide support during the product/service acquisition process.
Respond to possible incidents or unforeseen events that may occur afterwards.
Build customer loyalty with special attention, whether through promotions, offers or other resources to ensure that they return to your business in the future.
Examples of successful strategies and the benefits of customer service ? The Inditex company, which offers the possibility of making online purchases and receiving them at home, in a store or at a delivery point through its applications. It also allows consumers to manage their tickets through the app and facilitates the resolution of incidents in a short period of time. This builds customer loyalty and improves the overall experience of the user, who recommends the company's brands and repeats the purchase of its products.
Customer Service Benefits
The benefits of having a tailored customer service are many. The main benefits of customer service in companies that invest in this department can be summarized in five:
It streamlines and facilitates the processes, both for purchasing and for exchange and/or return if necessary.
Business operations increase, sales increase and, therefore, business turnover.
Improves brand image and enhances its visibility within its market segment.
Build loyalty among consumers, who will not only probably influence the purchasing process but will also become prescribers of your company, recommending your products/services to others like you.
It allows for direct feedback from users and thus improves the commercial proposal, knowing what is working well or in which aspects the dynamics need to be changed.
The area of customer service and attention is one of the most important aspects within the commercial and sales part of any company. Professionals who are dedicated or want to project themselves towards this field have training and learning opportunities in this regard with training proposals as specific as these two that are taught at EAE Barcelona: On the one hand, the Master in Marketing and Commercial Management , which provides a broad and complete vision to the students in these subjects; on the other, the Master in Consumer Behavior and Marketing Insights , specifically designed to know how to get to know your target audience in depth and, based on this, draw up the best commercial strategies.
In both cases, EAE Barcelona advises professionals interested in developing their careers in the field of customer service on the training option that best suits their profile and career objectives.