Why is Google Analytics launching a new version?
Posted: Tue Jan 21, 2025 10:00 am
In 2007, they released Google Analytics Classic (2nd version), and in 2009, an asynchronous version that allowed web pages to be loaded faster and improved data collection accuracy. Universal Analytics (3rd version of Google Analytics) was born more than 10 years ago, in 2012, and is still the most used version today. It provided more detailed information about user behavior and various back-end improvements. While Google has been continuously improving Universal Analytics, its most significant change has been the launch of the Global Site Tag (gtag.
js) in 2017 to allow users to manage various Google products using the same tag. Other than that, we’ austria mobile phone number list ve been using the same analytics version for 10 years. And that’s about to change. Google announced that on July 1, 2023, the standard Universal Analytics properties would no longer process data. You’ll be able to see your Universal Analytics reports for a period of time after July 1, 2023. However, new data will only flow into Google Analytics 4 properties. So if you’re still using the Google Universal version, it’s time to get out of your comfort zone and learn something new.
The digital world has changed a lot in the last decade. Today, businesses must tackle the intricate task of charting their customers’ multi-platform experiences while maintaining user privacy. GA4 was born with privacy at its core, no longer storing IP addresses or relying exclusively on cookies. It also uses an event-based data model to deliver user-centric measurements. Although Universal Analytics offers a variety of privacy controls, Google Analytics 4 has more comprehensive and granular controls for data collection and use.
js) in 2017 to allow users to manage various Google products using the same tag. Other than that, we’ austria mobile phone number list ve been using the same analytics version for 10 years. And that’s about to change. Google announced that on July 1, 2023, the standard Universal Analytics properties would no longer process data. You’ll be able to see your Universal Analytics reports for a period of time after July 1, 2023. However, new data will only flow into Google Analytics 4 properties. So if you’re still using the Google Universal version, it’s time to get out of your comfort zone and learn something new.
The digital world has changed a lot in the last decade. Today, businesses must tackle the intricate task of charting their customers’ multi-platform experiences while maintaining user privacy. GA4 was born with privacy at its core, no longer storing IP addresses or relying exclusively on cookies. It also uses an event-based data model to deliver user-centric measurements. Although Universal Analytics offers a variety of privacy controls, Google Analytics 4 has more comprehensive and granular controls for data collection and use.