Marketing Trends in 2024
Posted: Tue Jan 21, 2025 10:26 am
Artificial intelligence experts point out the lack of definitive answers to the many questions that AI raises globally and, in particular, in human society.
In this context, prominent figures such as Bill Gates, Sam Altman, Stephen Hawking, Warren Buffett, Elon Musk, Yuval Noah Harari, among others, express concerns about the possibility that AI could quickly consume the entire human culture, represent a global threat or replace more than 80% of existing jobs. Yes, in marketing, too.
Can artificial intelligence reduce access to more marketing jobs?
In principle, we believe that the recruitment of marketing jobs will not slow down in 2024.
Although AI can automate many marketing tasks, the strategic malaysia whatsapp data marketing sector is one of the areas of professional activity that will allow differentiation from the competition and provide added value to management, market responsibilities and the achievement of objectives.
REFLECTION:
It is important to address the ethical and social challenges associated with AI, such as privacy, algorithmic bias, and impact on employment. As we move forward, it is essential to ensure that AI is used responsibly and benefits humanity as a whole.
Trend 2
GPT Chat
Although until now Artificial Intelligence and GPT chat were thought of as a “package”, the reality is that GPT chat represents in a simplified way what AI is , since it is an Artificial Intelligence chat, developed by the company OpenAI that, through machine learning, accurately understands what the user is asking and responds coherently.
But what does GPT chat do?
Its purpose is to answer all kinds of questions creatively , but it is also capable of generating texts and reports similar to those that any of us could write, as well as managing routine tasks in our professional and personal lives…
Customer Service and Technical Support: Instant answers and assistance for frequently asked questions.
Content Generation: Creation of persuasive content for advertising campaigns, images, texts, etc.
Experience Personalization : Adapting responses and recommendations based on preferences.
Market Research: Analyzing data to gain insight into trends and opinions.
Task Automation: Auto-responders, scheduling posts and repetitive tasks.
Chatbots for Websites: Integrate with chatbots for instant responses.
Audience Segmentation: Using data to personalize marketing campaigns.
Content Strategy Development: Assistance in planning content strategies.
REFLECTION:
ChatGPT redefines digital communication, being a marketing trend for 2024. It offers coherent responses, but its use demands a delicate balance between efficiency and ethics. Implementing this technology in a thoughtful way is key to harnessing its potential and maintaining integrity in marketing strategies.
What did you think of this reflection? It was generated by Chat GPT...
Trend 3
Cybersecurity
Cybercrime has become one of the biggest threats to businesses . The growing dependence of companies on the digital world means that no one is immune to these attacks.
Just look at the figures provided by the National Institute of Cybersecurity (INCIBE) , which says that it is the third country in the world to receive cyberattacks. Forty thousand cyberattacks occur every day, of which thirty thousand are directed at SMEs.
In this context, prominent figures such as Bill Gates, Sam Altman, Stephen Hawking, Warren Buffett, Elon Musk, Yuval Noah Harari, among others, express concerns about the possibility that AI could quickly consume the entire human culture, represent a global threat or replace more than 80% of existing jobs. Yes, in marketing, too.
Can artificial intelligence reduce access to more marketing jobs?
In principle, we believe that the recruitment of marketing jobs will not slow down in 2024.
Although AI can automate many marketing tasks, the strategic malaysia whatsapp data marketing sector is one of the areas of professional activity that will allow differentiation from the competition and provide added value to management, market responsibilities and the achievement of objectives.
REFLECTION:
It is important to address the ethical and social challenges associated with AI, such as privacy, algorithmic bias, and impact on employment. As we move forward, it is essential to ensure that AI is used responsibly and benefits humanity as a whole.
Trend 2
GPT Chat
Although until now Artificial Intelligence and GPT chat were thought of as a “package”, the reality is that GPT chat represents in a simplified way what AI is , since it is an Artificial Intelligence chat, developed by the company OpenAI that, through machine learning, accurately understands what the user is asking and responds coherently.
But what does GPT chat do?
Its purpose is to answer all kinds of questions creatively , but it is also capable of generating texts and reports similar to those that any of us could write, as well as managing routine tasks in our professional and personal lives…
Customer Service and Technical Support: Instant answers and assistance for frequently asked questions.
Content Generation: Creation of persuasive content for advertising campaigns, images, texts, etc.
Experience Personalization : Adapting responses and recommendations based on preferences.
Market Research: Analyzing data to gain insight into trends and opinions.
Task Automation: Auto-responders, scheduling posts and repetitive tasks.
Chatbots for Websites: Integrate with chatbots for instant responses.
Audience Segmentation: Using data to personalize marketing campaigns.
Content Strategy Development: Assistance in planning content strategies.
REFLECTION:
ChatGPT redefines digital communication, being a marketing trend for 2024. It offers coherent responses, but its use demands a delicate balance between efficiency and ethics. Implementing this technology in a thoughtful way is key to harnessing its potential and maintaining integrity in marketing strategies.
What did you think of this reflection? It was generated by Chat GPT...
Trend 3
Cybersecurity
Cybercrime has become one of the biggest threats to businesses . The growing dependence of companies on the digital world means that no one is immune to these attacks.
Just look at the figures provided by the National Institute of Cybersecurity (INCIBE) , which says that it is the third country in the world to receive cyberattacks. Forty thousand cyberattacks occur every day, of which thirty thousand are directed at SMEs.