Strategically homogenizing the strength of the Team is a value for the company because it guides the objectives and allows the group to move in the same direction towards sales . In this sense, it is necessary to fill the agents with self-confidence.
8- Information about the environment in which it will be developed
Depending on the location in which the Sales Team will operate, the Sales Manual must include the conditions of the area, its schedules and its customs.
9- Develop customer typologies and classify them
Within the Commercial Action Plan, it is of great value to be able to bring together different customer profiles according to their tastes , needs and preferences in order to be more effective when approaching them with a specific and predefined strategy.
10- Database operation
Most Sales Teams have a pending task of updating their client portfolio. Markets are constantly changing, so the salesperson must ensure that their database is up to date and fully operational.
11- Attach an “experiential” purchase model
The development of new technologies has made the Internet a nepal whatsapp data powerful advisor on the characteristics and qualities of the products or services we wish to purchase. In this sense, the Sales Manual should guide the team on how to provide an extra benefit based on the purchasing experience beyond the acquisition of the product.
12- Trade policy
Clarify the financial conditions of the Sales Team's activity (objectives, turnover, commissions, incentives) from the start. To avoid unpleasant confusion and in order to maintain a transparent company policy, the Sales Plan must also include the specific formula offered by the company to remunerate the Team.
13- Usable format and organized by chapters
Whether in digital or paper format, the Sales Manual should be written in colloquial language and in the third person to involve the Team. It should also have an attractive format and be well organized into chapters to facilitate its reading.
14- The Sales Manual is a living, updatable and revisable document.
The Sales Plan may be modified and improved as often as necessary. It should not constitute an immutable title to actions, because it must evolve with the times and draw on the experiences of the Sales Team, which is the one that can best guide us in its implementation.
15- And above all, passion.
Selling is an art and the results offered by the company's Sales Manual will largely depend on the attitude, motivation and desire of the team .
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