Recency (time since last purchase)
Posted: Tue Jan 21, 2025 10:38 am
This indicator shows how long ago the customer made their last purchase. It is believed that the more recent the purchase, the higher the likelihood that the customer will return in the near future. It is important for businesses to understand which customers have made a purchase recently and which have not made a purchase for a long time.
Example : A company runs promotions for customers who made a purchase less than a month ago to encourage repeat purchases.
2. Frequency (frequency of purchases)
This factor shows how often a customer makes estonia whatsapp number data purchases. The more purchases a customer makes, the more valuable they are considered to be to the business. It is often more profitable to retain a customer who has already made several purchases than to attract a new one.
Example : An online store can send personalized offers to customers who frequently purchase products.
3. Monetary (cost of purchases)
The indicator takes into account how much money the customer spent on a purchase over a certain period. This factor helps the company identify the most profitable customers. The more the customer spends, the more valuable he is to the business.
Example : A restaurant might offer a VIP program for customers who spend significant amounts on table reservations or additional services.
All three metrics together help not only assess how loyal a customer is, but also predict how valuable they will be to a business in the future.
Historical context
Example : A company runs promotions for customers who made a purchase less than a month ago to encourage repeat purchases.
2. Frequency (frequency of purchases)
This factor shows how often a customer makes estonia whatsapp number data purchases. The more purchases a customer makes, the more valuable they are considered to be to the business. It is often more profitable to retain a customer who has already made several purchases than to attract a new one.
Example : An online store can send personalized offers to customers who frequently purchase products.
3. Monetary (cost of purchases)
The indicator takes into account how much money the customer spent on a purchase over a certain period. This factor helps the company identify the most profitable customers. The more the customer spends, the more valuable he is to the business.
Example : A restaurant might offer a VIP program for customers who spend significant amounts on table reservations or additional services.
All three metrics together help not only assess how loyal a customer is, but also predict how valuable they will be to a business in the future.
Historical context