select relevant keywords for publications and avoid text spamming
Posted: Wed Jan 22, 2025 3:36 am
What to look out for:
do not use images and videos that are generated by links during preview, attach your own - such publications are ranked better;
Create cross-links between posts and the site, as well as between your own profiles on various social networks.
What to do
It is important for an SMM specialist to understand only the basic principles of SEO, but if you are interested in the topic, you can learn here:
Basic free video course of 6 lessons on the basics of search engine promotion from Cybermarketing.
Igor Rudnik's 2-hour free course " Crowd Marketing Training" on selecting platforms, links, working with discussions and comments.
6. Yandex.Metrica and Google Analytics
Yandex.Metrica and Google Analytics are the best friends of an SMM mexico mobile phone numbers database specialist. Here you can get useful data on user behavior, traffic sources, advertising effectiveness, and find out which SMM campaigns bring users to your site.
For successful campaign tracking, don't forget about UTM tags. A UTM tag is an addition to a URL that specifies the name of the campaign, source, and channel. You can set the syntax manually, or you can use a generator, such as Google's URL Builder .
12 Skills a Successful SMM Specialist Needs
You need to enter the link and required parameters, and a new link with UTM will be generated automatically. It is not always appropriate to use a full link in publications, and link shorteners come to the rescue, for example, bitly.com .
12 Skills a Successful SMM Specialist Needs
Lifehack : stick to consistency in UTM attribution - it will be difficult to track the results of the "Book Release" campaign if in one place it is designated as "Release_knigi" and in another as "Knigo_release".
What to do
Explore free Google Analytics courses at Analytics Academy .
Take a detailed free course on Yandex.Metrica from its creator .
Listen to the free course "Data Analysis in Google Analytics" by Google Partners certified speaker Andrey Osipov.
7. Content management
do not use images and videos that are generated by links during preview, attach your own - such publications are ranked better;
Create cross-links between posts and the site, as well as between your own profiles on various social networks.
What to do
It is important for an SMM specialist to understand only the basic principles of SEO, but if you are interested in the topic, you can learn here:
Basic free video course of 6 lessons on the basics of search engine promotion from Cybermarketing.
Igor Rudnik's 2-hour free course " Crowd Marketing Training" on selecting platforms, links, working with discussions and comments.
6. Yandex.Metrica and Google Analytics
Yandex.Metrica and Google Analytics are the best friends of an SMM mexico mobile phone numbers database specialist. Here you can get useful data on user behavior, traffic sources, advertising effectiveness, and find out which SMM campaigns bring users to your site.
For successful campaign tracking, don't forget about UTM tags. A UTM tag is an addition to a URL that specifies the name of the campaign, source, and channel. You can set the syntax manually, or you can use a generator, such as Google's URL Builder .
12 Skills a Successful SMM Specialist Needs
You need to enter the link and required parameters, and a new link with UTM will be generated automatically. It is not always appropriate to use a full link in publications, and link shorteners come to the rescue, for example, bitly.com .
12 Skills a Successful SMM Specialist Needs
Lifehack : stick to consistency in UTM attribution - it will be difficult to track the results of the "Book Release" campaign if in one place it is designated as "Release_knigi" and in another as "Knigo_release".
What to do
Explore free Google Analytics courses at Analytics Academy .
Take a detailed free course on Yandex.Metrica from its creator .
Listen to the free course "Data Analysis in Google Analytics" by Google Partners certified speaker Andrey Osipov.
7. Content management