How to Identify the Best Social Media Network for Your New Company or Brand

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It’s a no-brainer that your brand should be using a social media network as part of your marketing strategy. However, that doesn’t mean you need to have a presence on every network under the sun though (and with 20 + “Popular” options worldwide it wouldn’t even be feasible to try). In fact, spreading yourself too thin across multiple social platforms can actually do more harm than good to your marketing efforts - even with the best intentions.

Instead, you should focus on the select few social media networks that work best with your industry and audience, because believe it or not – not all social media platforms are created equally. There’s no one-size-fits-all network you china mobile phone number resource can just plug into any strategy. It’s incredibly important to know which social media network is best suited for your brand in order to give your marketing efforts the best chance at growing your business.

How social media fits into your brand’s overall marketing strategy
Most companies (rightfully) break their digital marketing efforts into 3 buckets: content paid advertising, and social media. While each has its pros and cons, the best strategies are derived from all 3 pieces working together in harmony.

We consider social media to be the ‘glue’ that holds the rest of the strategy together. In the beginning, very few users will find your company via your social profiles because they won’t know to look for them, and you won’t be established enough to have people organically sharing your content (yet!).