How channels are conducted

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Despite the fact that the boom of Telegram channels happened several years ago, 43% of respondents answered that they have been blogging for only 1 year. Unfortunately, there is no data on how age and the number of subscribers are related. Most likely, popular platforms have gained an audience in advance, and if you are promoting now from scratch, it will be much more difficult to achieve success.

60% of administrators manage only one channel, although 4.3% of respondents say they manage more than five channels at a time.

Telegram Audience (Russia, Belarus, Ukraine): 2021 Research Results

Most administrators do not use third-party tools for publishing honduras mobile phone numbers database — this can be easily done through the Telegram interface, including scheduling posting. However, 22% use bots, and 1% practice cross-posting to several social media.

It is interesting that most administrators are not particularly interested in analytics, at most they only look at basic indicators: subscribers and views. Only a quarter use special services for analysis .

Telegram Audience (Russia, Belarus, Ukraine): 2021 Research Results

How to work with advertising
77% do not buy ads in other Telegram channels at all. And among the administrators who do this:

50% choose the channels that they read themselves.
50% make decisions using catalogs and analytical tools.
27% study offers on various exchanges.
11% trust this work to a manager.
22% pay attention to the media coverage of the site or its author, but the majority still prefer to rely on numbers, that is, channel statistics, before paying for advertising placement.

Telegram Audience (Russia, Belarus, Ukraine): 2021 Research Results

And in their Telegram channels, authors, as a rule, place ads less than once a month. But 7% even do it several times a day.

Telegram Audience (Russia, Belarus, Ukraine): 2021 Research Results